• Links go to full, non-mobile site.
Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on LinkedIn

    TREND News

    Bright Buzz: August 2017
    Exciting progress is being made and we are getting closer to the reality of simplified MLS service for those in the Mid-Atlantic region. Read up on some important updates below and look for additional information about upcoming conversions to the new system coming soon.
    News Document ID #9597
    Create Custom Feedback Forms in Schedule a Showing
    Did you know you can create an unlimited number of custom feedback forms for use with your listings? Use these forms to gain valuable insight into how your listing is showing to potential buyers and share this feedback with your clients. Learn how.
    News Document ID #9589
    How Do I Setup Auto-Pay in Connect?
    Did you know you have the worry-free option to set your subscription and other MLS fees to be automatically paid through Connect? This feature is convenient; you’ll receive a reminder before any charge is placed. And it removes any fear of late fees; your bill will always be paid on time. Learn how to sign up.
    News Document ID #9563
    Search Properties for Sale and for Rent in Homesnap Pro, Powered by Bright MLS
    You may already know that Homesnap search covers residential listings, but did you know you can also search lot/land, commercial, manufactured/mobile, co-op and multi-family property types right from your phone? These new listing search types are available in the Homesnap Pro app.
    News Document ID #9559
    Showing Value: Schedule a Showing through TREND
    You can schedule a showing in TREND for any listing—just click on the ‘schedule a showing’ icon and follow the prompts. It's so easy. But in case you're not convinced, here are a few additional reasons to give this convenient tool a try.
    News Document ID #9549
    The Most Expensive Listings in the Philadelphia Metro Area
    We’re turning our attention to the City of Brotherly Love to check out what’s topping the market in the Philadelphia area. These homes range all the way from $9,950,000 up to $25,000,000, for an impressive range of architectural and design styles, from Society Hill to the Main Line.
    News Document ID #9525
    Recent Updates to the MLS
    We have updated the MLS to the latest version of the Matrix platform, part of our preparations to transition to Bright. With this latest update, there were some small changes that we wanted to make you aware of.
    News Document ID #9507
    How Is Your Listing Doing on Client Portals?
    Do you have a few sellers that you need to follow up with? Sure you do! If you list homes, following up with your seller client is crucial to maintaining an excellent relationship. And understanding how your listing is doing on the various Client Portals can assist you with this.
    News Document ID #9500
    Wire Fraud: An Important Reminder
    Criminals are hacking into email accounts of real estate professionals or their clients and using information about closing dates and other needs to convince buyers and/or sellers to send a fraudulent wire transfer. Don’t fall victim to this sophisticated scam. Very little can be done to retrieve the funds once they are sent. Here are some tips to keep your funds safe.
    News Document ID #9499
    Working With Buyers in a Low Inventory Market, Part 3
    Inventory is reaching record lows. This may be good for sellers, but it’s not necessarily for buyers. So how do you help your buyers prepare for the challenges that may come with low inventory? In Part 3 of this series we explore how to create some inventory for your buyers.
    News Document ID #9483
    Low inventory and rising prices forces buyers to become less picky
    We are still short on inventory, and rising home prices have made it difficult for first-time buyers to purchase. In a recent article for the Washington Post, Bright’s David Charron discussed the current state of the real estate market in the Bright footprint. He said that despite some struggles facing buyers looking to enter the market, many real estate professionals in the area remain optimistic about how this year will turn out. These agents shared their thoughts with us in a recent Bright MLS survey.
    News Document ID #9484
    Working With Buyers in a Low Inventory Market, Part 2
    Inventory is reaching record lows. This may be good for sellers, but it’s not necessarily for buyers. So how do you help your buyers prepare for the challenges that may come with low inventory? In Part 2 of this series learn how you can use the tools in the MLS.
    News Document ID #9474
    Working With Buyers in a Low Inventory Market, Part 1
    Inventory is reaching record lows. This may be good for sellers, but it’s not necessarily for buyers. So how do you help your buyers prepare for the challenges that may come with low inventory? In Part 1 of this series we help you make sure your buyers are market-ready.
    News Document ID #9443
    Enjoy early access to the expanded Bright footprint!
    You now have access to Homesnap Pro, powered by Bright MLS. This app is your first opportunity to search listings across 32,000 square miles of the newly unified TREND and MRIS market - a direct result and key benefit of Bright’s consolidation earlier this year. This app is provided FREE as part of your Bright MLS subscription.
    News Document ID #9435
    Coming Soon Listings: Do the Right Thing
    With limited inventory and a busy spring market, you may be tempted to drum up interest for your upcoming listing by posting it as “Coming Soon” prior to entering it into the MLS. But before you do, remember Coming Soon listings need to comply with TREND's Rules and Regulations. Here is a refresher on these listings, what TREND's Rules and Regulations say about them, and how they may impact the MLS and the greater real estate community.
    News Document ID #9440
    Take a tour of the new My Profile and Connect
    We recently made changes to how you manage your account, payment, and billing information in TREND. Let’s take a closer look at these changes and show you where to find everything!
    News Document ID #9417
    Targeting Properties for Investors
    Typically when we think about home buyers we think of first time homebuyers, repeat buyers, senior or active adult homebuyers, etc. The homebuyer that often is overlooked is the investor, who happens to make up almost 20% of the buyer market. Here are a few tips on searching for home for investors.
    News Document ID #9396
    Calling all Sellers!
    The spring market is here and buyers are looking for their next home, but something's missing - your house! If you've been on the fence about selling, now's the time to call your real estate professional and list.
    News Document ID #9393
    5 Ways You Probably Aren't Using the Map but Should
    Whether you’re finding a place for lunch or getting directions to your next listing appointment, maps are an important tool in your professional arsenal. But are you using the map in the MLS to its fullest potential? The map in TREND offers features that might make your next task in the MLS a bit easier. If you aren’t taking advantage of these features, you should!
    News Document ID #9367
    Bright Board of Directors Officers Announced
    The Bright Board includes directors from all MLSs and markets served by Bright MLS. Jon Coile, Chief Executive Officer of Champion Realty, Inc., a Berkshire Hathaway Affiliate, will lead this diverse board of industry veterans as Chairman.
    News Document ID #9362
    Upcoming changes to support and billing
    As you know, we’re transitioning to Bright MLS. As part of this transition, you’ll notice changes around the beginning of April with billing and our Customer Support Center. Read on to learn more.
    News Document ID #9336
    Video: Get Quick Stats on Any Group of Properties
    MLS statistics can be incredibly useful when talking to clients or preparing for a listing presentation. Did you know you can quickly generate these stats based on any listings in the MLS? Watch as Mike Carlin shows you how it’s done with a group of listings in Cherry Hill, New Jersey.
    News Document ID #9332
    Q&A: Making Status Updates to Listings
    Are you apprehensive about changing the status on a listing while you’re waiting for bank approval in a short sale? Confused about the appropriate use of ACT-O? Not sure when you should change a listing to Pending? Here are the answers to some of your status update questions.
    News Document ID #9333
    Hiring a Contractor: Advanced Tips Part 3
    When hiring a contractor you should check for proper licensing, bonding, and questionable online recommendations. These assurances guarantee that the contractor offers a minimum level of professionalism, ethics, and accountability. But when investing large sums of money in your home you want more than just the minimum. Here are a few tips to help you look beyond the license and choose a high quality professional contractor.
    News Document ID #9090
    Bright Buzz, Feb 2017
    We know you have some questions about the new MLS. Read the answers to some of these questions in the February Edition of the Bright Buzz.
    News Document ID #9305
    Recent Study a Great Reminder for Buyers to Consider Commute Time
    The Schuylkill Expressway was just named the ninth worst stretch of highway in America according to a recently released INRIX study. While this information is probably not surprising to local Philly commuters, your buyers may start asking you a few more questions about commute time. Drive Time search, available in TREND, offers an easy way for you to help your buyers understand the local traffic patterns and find a home within their preferred commute.
    News Document ID #9303
    Answers to Your 5 Most Asked Listing Search Questions
    You’ve got questions. We’ve got answers! Our Support Center is available 7 days a week to help answer your questions about the MLS, Public Records and more. But what’s the TREND community asking about most often? We’ve compiled answers for some of the most commonly asked questions about searching and viewing listings to help you learn more about working in the MLS.
    News Document ID #9265
    3 Reasons You Need to List Now
    Many people say the spring is the best time to list houses for sale, but what most don’t realize is that the spring market has already started. Here are 3 reasons why you should start the process of listing your home NOW.
    News Document ID #9272
    Hiring a Contractor: Advanced Tips Part 2
    When hiring a contractor you should check for proper licensing, bonding, and questionable online recommendations. These assurances guarantee that the contractor offers a minimum level of professionalism, ethics, and accountability. But when investing large sums of money in your home you want more than just the minimum. Here are a few tips to help you look beyond the license and choose a high quality professional contractor.
    News Document ID #9089
    How to Add Fields to the Member One-Line Report in TREND
    It’s likely the report you use most often in the MLS. But have you taken the time to customize your one-line report so it includes all of the fields and information you need? Watch as TREND’s Mike Carlin shows you step-by-step how to quickly add fields and save a custom Member One-Line Report.
    News Document ID #9260
    What Happens To ‘Your’ Listings When You Transfer to A New Office?
    You recently had your license transferred to another company. A couple of your clients have expressed a desire to continue working with you at your new company. The listings are assigned to you so you assume they will automatically be transferred to your new office, right? Not necessarily. Learn who “your” listings really belong to and what options you have, if your seller(s) prefer to continue to work with you at your new company.
    News Document ID #9240
    Hiring a Contractor: Advanced Tips Part 1
    When hiring a contractor you should check for proper licensing, bonding, and questionable online recommendations. These assurances guarantee that the contractor offers a minimum level of professionalism, ethics, and accountability. But when investing large sums of money in your home you want more than just the minimum. Here are a few tips to help you look beyond the license and choose a high quality professional contractor.
    News Document ID #9088
    TREND Transforms into Bright MLS
    We share a common vision that transcends the boundaries of yesterday’s MLSs. We are working together so you get more—access to more information, more products and more areas to explore and expand.
    News Document ID #9218
    The 5 Best TREND Tips from 2016
    In 2016, you took advantage of a new way to get practical information about TREND tools and functionality -- TREND tip videos. Whether you caught these videos on our Facebook page or when you logged into TREND these videos offered quick, practical bits of information to help you make the most of your time in TREND. But what were the most viewed and just overall great tips of 2016? Here are our top 5!
    News Document ID #9214
    9 Do’s and Don’ts of Excellent Customer Service for Real Estate
    On any given day, a real estate agent has a thousand tasks on the go. Between your listing presentations, open houses, contract drafts and phone calls, it can be easy to lose focus on the kind of service you're offering your clients. Are you providing the best possible service to your real estate clients? Follow these nine customer service do's and don'ts for real estate agents and you'll be swimming in client referrals in no time!
    News Document ID #9211
    Top 10 Recurring Listing Violations in 2016
    You’re busy, and mistakes happen. But the adverse effects of inaccurate listing data affect the entire TREND community. Learn how you can avoid potential pitfalls in 2017 with this list of last year’s most common listing violations.
    News Document ID #9203
    5 Business Apps to Save You Time
    It can be hard to imagine getting through your workday without your smartphone or tablet. These technological power houses have become an essential part of our everyday lives. Because of this apps are no longer something for the most tech-savvy people, but for anyone who wants to make their mobile phones and tablets work for them. Stay in-the-know about the latest and greatest business apps with these 5 suggestions.
    News Document ID #9173
    Appraisers: Are you taking advantage of these tools in TREND?
    As an appraiser, you use the MLS differently than other real estate professionals. Your job requires reports and information brokers and agents may not regularly need or use. Did you know there are tools available in TREND that can specifically help you perform your day-to-day tasks? Learn about 4 key features TREND provides for appraisers.
    News Document ID #9158
    Make small changes to your listing through GoTREND
    Are you using the GoTREND app? This valuable app now offers access to the Quick Edit tool, making it more convenient for you to update your listing on a phone or mobile device. You also now have access to new search features and push notifications through the consumer portion of GoTREND. Learn more about these recent changes.
    News Document ID #9151
    How to Reach Millennials in the Marketplace
    Millennials use the internet, and particularly social media, to share things with family and friends and to elicit their opinions. Because of this, millennials are generally more collaborative in their decision making process. How can agents tap into that collaborative nature?
    News Document ID #9149
    Compiling and Correcting Year-end Statistical Reports
    As the end of the year approaches, many brokers gauge the productivity of their agents using statistical information derived from the TREND database. Some Associations also offer awards that require certain TREND reports for consideration. Read on for reminders about correcting settlement data, running accurate statistical reports and other useful tools relative to year-end reports and awards.
    News Document ID #6642
    Take Advantage of Free Training from TREND—With Two New Workshops!
    Being able to choose from different workshops allows you to find a subject that suits you. Each workshop is led by one of TREND's Account Executives, and free with your TREND membership. Our two newest workshops will help you to make sure you are entering market ready listings into the system and learn how to manage your work with your sellers in TREND. Read on to learn more about our two newest workshops!
    News Document ID #9146
    4 Ways to Make Meaningful Contact with Buyer and Seller Prospects
    Real estate professionals have four principal ways that they communicate with leads and prospects: phone, text messages, mail, and email. When used right, these communication channels can help you see an increase in your closings! They can also help you avoid the gloom and doom associated with a dramatic real estate transaction.
    News Document ID #9087
    Leverage Withdrawn Properties to Find New Clients
    When inventory is low, there are various strategies to help you bring in new business. Using withdrawn listings can be one such strategy and a great source of inventory. Through the MLS you can identify withdrawn properties and use this information to connect with potential new clients. Read on to learn more!
    News Document ID #9084
    Broker Tour or Open House: Understanding the Difference
    If you’ve been in real estate for any length of time, you’ve probably heard of Broker Tours and Open Houses. Maybe you’ve even planned one or both of these events. But did you know that they have different purposes and meanings in TREND? Learn about these two events and how to enter them in TREND.
    News Document ID #9081
    TREND Promotional Emails: Don't Miss Out
    You need to know is happening at TREND whether it be new features that are coming soon, training opportunities or statistical reports. We use email to keep those updates coming to you. However, if you unsubscribe from TREND promotional email, you might not be receiving this valuable information. You could be missing out! Read on to learn more.
    News Document ID #9077
    3 Things You’re Neglecting Today That You’ll Regret in 5 Years
    As a real estate agent, you have a lot on your mind each day. You probably don't have time to worry about potential future regrets. But what if there are a few relationship building things you could adjust in your business today that would help you avoid the pain of remorse in the future?
    News Document ID #9108
    Now Live: Get Portal Information on the Listing & Market Performance Reports
    TREND’s Performance Reports provide you and your clients with insight into your local market. The exclusive information available in these reports is about to get even better. Now you have the ability to gain a deeper understanding of how your listings are performing with the addition of buyer activity in the Client Portal.
    News Document ID #8853
    5 Real Estate Terms First-Time Buyers Need to Know
    As a real estate professional, you’re well-versed in all things real estate. You know all of the acronyms, abbreviations and codes. But what about your clients? You may be speaking in another language to first-time buyers when you first sit down to talk real estate. Give them a quick primer with these 5 terms.
    News Document ID #9085
    5 Listing Terms You May Not Know – But Should
    As a real estate agent, you might come across terms like, Office Exclusive, Exclusive Agency, Prospect Excluded, Dual Variable Commission, FSBO and Flat Fee Brokers. Not sure what they mean or if they are even permitted in TREND? Learn more about these key listing terms that every real estate agent should know.
    News Document ID #9074
    Open House Tips
    An open house may be the first time you welcome potential buyers into a seller’s home. It’s a great opportunity for you to gather feedback and get a sense for what local consumers think of the property. So what can you do to make your next open house a success? We’ve compiled 10 tips to help you make the most of your next Open House.
    News Document ID #9047
    Send Your Client a Note From Concierge Results
    If you’ve set up an Auto Email with Concierge Mode, listings come to you first, so that you can check through them and send the best listings along to your client. But what if you want to tell your client something about a particular listing? Maybe it’s the perfect home, or has that perfect feature, and you want to alert them. Well you can! Read on to learn how to do it!
    News Document ID #9041
    TREND Photos 101
    Photos are an integral part of every listing. So it’s important you have the answers you need when it comes to uploading and managing your listing photos. Read on for the answers to your four most common questions about listing photos.
    News Document ID #9027
    Listing Agreements and Changes: Don’t forget the signature!
    When a seller makes the decision to market their property, they often opt to showcase it to the broadest real estate market possible, the MLS! But before you market a property in TREND, the sellers must have already signed on the dotted line of an Exclusive Right to Sell (ER) or an Exclusive Agency (EA) listing agreement. Sure you already know this, but read on for some reminders about why signatures are so important.
    News Document ID #9010
    Unrealistic Seller Pricing: How to Handle it Like a Pro
    Before you can convince a seller to agree to a realistic selling price, it's important to understand why they insist on overpricing their home in the first place. Remember, to your clients, the process of selling their home is a huge financial and emotional decision. Start your relationship with them by establishing trust, setting good boundaries, understanding their fears, and showing them the reality of the market. Here are four tips to help you work through tricky situations when sellers are convinced your price is too low.
    News Document ID #8910
    5 Things You Should NEVER do on Social Media
    Social media can be a powerful tool when it comes to marketing yourself and your business. Learning about proven tactics to better your efforts on social media is important; however, it is just as important to know what not to do. Read on to learn about 5 things you should never do on social media when it comes to your business.
    News Document ID #8979
    Harness the Portal’s Accuracy and Communicate With Your Clients!
    Has one of your clients ever found a bunch of properties on a third-party real estate website and asked to see them? You then check TREND, only find that most are not even ACTIVE. Frustrating, right? Sure, especially for your client. Learn how a TREND tool you’re probably already using can help fix this all-too-common problem.
    News Document ID #8962
    5 Ways to be a Good Neighbor During a Move
    Good fences aren’t the only thing that make a good neighbor, especially when you’re selling your home. Living next to a home for sale can mean lots of unplanned commotion and upheaval. Whether you are close friends or just casual acquaintances help make the best of this time for your neighbors with these 5 tips.
    News Document ID #8969
    Are You Taking Advantage of TREND’s Financial Tools?
    Buyer Closing Cost and Seller Net Sheet in TREND help you calculate and share the cost and gain that can come from buying or selling a house. But are you taking full advantage of these tools? They are useful for more than just considering that final offer. Learn 4 new ways to use these valuable tools.
    News Document ID #9015
    22 of the Absolute Best Real Estate Closing Gift Ideas
    As a REALTOR®, you often have opportunities to give gifts to your clients who have purchased their new home. It's a lovely way to thank them for their business, remain memorable, and hopefully secure more repeat and referral business from them! For some people, buying gifts comes easily, but for many well intentioned gift-givers, it's a challenge to find the most thoughtful item. If you're challenged in the creative gift-giving department, we're here to help you with a list of the best real estate closing gift ideas.
    News Document ID #8931
    Back to Basics: How to Enter a Listing in TREND
    Sometimes everyone needs a refresher on how to perform the MLS tasks you might consider basic – adding a listing, searching for listings, pulling comps, etc. The back to basics series gives you the information you need to perform your daily tasks in TREND, using the latest tools and options. Read on for how to enter a listing in TREND.
    News Document ID #8901
    Getting Past Those Annoying ‘Pop-ups’
    Confused about the alerts you get when trying to enter certain words in the remarks field of your listings? Because of Federal, State, and/or Local Fair Housing laws and guidelines as well as TREND’s Rules & Regulations, there are some words you cannot use on public remarks fields in TREND. So, depending on the words you choose, you may or may not get an alert when attempting to enter or modify your listings. Read on to learn more about these alerts.
    News Document ID #8932
    5 Easy Projects to Make Your Listing Stand Out!
    Sometimes a small change can really make your home unique and memorable. Take advantage of the nicer weather to take on a project and make your home shine in time for the fall market. Read on for some ingenious little ideas.
    News Document ID #8925
    Be More Hands On and Happy in Your New Home
    While you may not be a big Do-It-Yourselfer when it comes to home repair and renovation, there are some must-have items for your home, which can make you happier, safer, and a little bit more hands on. From my years of experience working with new homeowners, I’ve compiled a list of items that will add convenience and peace-of-mind to your buyers home ownership experience.
    News Document ID #8923
    Benefits and Recent Stats for Realtor.com
    Agents who are members of TREND have their listings automatically sent to realtor.com. This allows for listing exposure on a publicly available, national listings website. TREND makes listing updates available to realtor.com as frequently as every 15 minutes—making realtor.com a great place for consumers to find listing information. Find out more about the benefits of realtor.com and how TREND listings are performing on that site.
    News Document ID #8924
    Auto Email 101
    Sending listings to your clients is an important part of your work in the MLS. With Auto Email, you can set up a search for your client’s dream home just once and let it send properties to your client automatically! Need to update the search? No problem! Want to approve the listings before sending them out? Use Concierge! Read on for a crash course on everything you need to know about Auto Email.
    News Document ID #8919
    Now Live: Email Listing Documents to Your Clients in TREND
    Many of you requested a way to more easily provide listing documents to your clients through TREND. Now you can do just that! You have the ability to choose which documents you want to send to your clients and they can access these documents from their email, as well as their Portal. Read on to learn more!
    News Document ID #8905
    2 New Options for Quick Edit (Remarks and Showings) and an Updated Look
    Have you tried Quick Edit yet? This new option, available through your browser at www.trendmls.com, makes it easy for you to quickly make small edits to your listing, from your phone or tablet. And now, you can edit 2 more parts of the listing with this convenient tool – Remarks and Showings. It also now shows the first listing photo, making it easier for you to find the listing you need to edit.
    News Document ID #8900
    Have a Question? We Have the Answer—Online!
    Did you know there are a plethora of resources available at www.trendmls.com to help you with all your TREND needs? Find answers to your questions, expand your TREND tool knowledge, and learn about new and upcoming additions. The Online Support Center and Info Center may make it so you never have to call TREND’s Support Center again!
    News Document ID #8883
    Must I Report the Final Sales Price in My Listing?
    The answer is “Yes”! If the property settled while listed in TREND, the listing must be updated to reflect the actual settlement information, including the final settlement price. So, what should you do in those rare instances when a buyer (or seller) asks you to withdraw a settled listing or insert a fabricated settlement price because they don’t want anyone to know what the property settled for? Read on.
    News Document ID #8895
    Dynamic What? How to Use Dynamic Charts
    Dynamic charts are statistical charts that once created and saved, update automatically every time you access them. They allow you to pull statistics based on a particular school district, zip code, MLS Area, multiple MLS areas, and so much more! And they are easy to set up! Read on to learn more about how to use these valuable reports with your clients.
    News Document ID #8891
    5 Must-Have Technology Conversations for Senior Sellers
    Many seniors have not bought or sold a home in several years (or maybe decades) and it’s likely that there are quite a few new real estate trends with which they are unfamiliar. “Going Paperless” is one trend that is pretty common in the real estate industry now. This can be scary for the older generation of seniors, especially if they have not been accustomed to using computers in their personal or professional lives. How can you help seniors understand how to use technology during the sales process?
    News Document ID #8858
    5 Ways to Use TREND Statistics with Your Clients
    TREND has a wide array of statistical reports, tools, and news stories that you should take advantage of with your clients. Armed with this information, you have the ability to share knowledge and expertise that a client cannot simply “Google.” Learn how to use the powerful statistical tools available in TREND as you go through the process of working with your clients.
    News Document ID #8857
    The Pros and Cons of House Hunting with Kids
    If you need more room for your growing family, or you’re simply relocating to a new town during the summer months, you may be wondering if bringing your kids along on the house hunting journey is a good idea. There are pros and cons to having kids with you as you try and find the next family home. Here’s what you’ll want to consider before you bring everyone along to open houses, new construction and showings.
    News Document ID #8766
    Deciphering DOM: Understanding Your Listing’s Days on Market
    Days on Market (DOM) is an important number to buyers and sellers, because it shows how long a property is actively marketed. Recent changes were made to how DOM accumulates in the A/N status. Learn about this change and how the status of your listing affects the DOM.
    News Document ID #8621
    New Homeowner Safety Checklist
    Are you a first-time homeowners? Maybe you bought your last house 20 years ago and need a refresher on what to do when you move into a new home? The infographic below offers some helpful tips to make sure your new home is as safe and secure as possible.
    News Document ID #8848
    How to Set up A Hot Sheet in TREND (Video)
    With Hot Sheets in TREND, you can easily see properties that went from Active to Pending or properties that went from Pending to Sold. They are a great resource, when you want to keep an eye on your local market or a nearby market where you want to do business. Watch the video below to for detailed instructions from TREND’s Mike Carlin on how to set up a basic Hot Sheet.
    News Document ID #8839
    Your Listing Status Cheat Sheet
    Confused about which status should be used in any given situation? While you may have several reasons to not promptly update a listing in the MLS, inaccurate statuses and untimely updates in the TREND database continue to be the most frequently reported accuracy complaints. This has an adverse effect on your sellers, buyers and other members, who rely heavily on this information to be reliable and accurate. Read on for a list of TREND’s Listing Statuses and the circumstances under which each should be used.
    News Document ID #8835
    Are You Taking Advantage of Facebook?
    Social media has never been more important to a real estate agent as it is today. More and more your clients want to interact with you online. As part of marketing yourself and your business, you should be taking full advantage of online marketing opportunities, especially Facebook. Here are some tips to help you take advantage of this powerful tool!
    News Document ID #8801
    7 Tips for Better Interior Listing Photos
    If an attractive primary exterior photo is what first draws prospects to click on your listing, your interior shots are what really sell the home. These are the photos that show potential buyers where they could be living--the kitchen that could be theirs, the bedrooms that their kids could grow up in. To help you make the most of the inside of a property, we've rounded up some tips for capturing photos that buyers will love.
    News Document ID #8798
    Create Your Own Public Records Search
    When it comes to Public Records, you likely use a few search fields every single time you need to find a property. From years of working in the industry, you know the information that will quickly provide the property results you need. Did you know you could create a Public Records search in TREND with just the fields you use? Learn how to take advantage of this time-saving tool.
    News Document ID #8792
    Make Quick Edits to Your Listings
    You probably don’t have a lot of dedicated time in an office at a computer. You’re meeting clients, showing homes and planning your next Open House. And the busier you are the more likely you are to have updates and changes that need to be made to your listings. Make a quick edit! A new option makes it easy to make small changes to your listing – from your phone or tablet!
    News Document ID #8687
    Use the Portal to Talk to Buyers
    The Portal gives your buyers access to listings and information from TREND, but are you using this tool to its fullest potential? Learn how you can gain insight from the actions your buyers take in the Portal to better help them find their dream home.
    News Document ID #8746
    You Have a New Buyer: 5 Things You Should Do First
    You have just signed a new buyer. You are going to work tirelessly to help them find the home of their dreams. In today’s market, it is important that you waste no time starting your work, especially in the MLS. Here are the five things you should do in TREND as soon as you have a new buyer.
    News Document ID #8769
    WOWing Your Prospective Seller – Using Cool TREND Tools to Get That Listing!
    So you have a listing appointment – great. And you’re planning just to print out some comps and wing it? Why not step-it-up and use some of the cool tools available to you in TREND to WOW your prospective seller and show them how you stand out from the other agents that they’ll likely be interviewing.
    News Document ID #8704
    Create a Customized Market Performance Report
    Since the release of the Market Performance Report, you provided feedback about how we could improve this valuable report. One such request was to add a page to generate a customized Market Performance Report, rather than accessing one from an active listing. These requests have been heard, and you are now able to do just that! The addition of a Market Performance page allows you to quickly generate as many reports as you need.
    News Document ID #8689
    6 Tips for Working with Your Spouse in Real Estate
    “My spouse is joining me in the business.” With the job market making it more challenging for talented people to find suitable employment and with an increasing number of people taking early retirement, real estate sales frequently becomes a natural career choice for spouses of agents already in the business. Read on for 6 tips for how to make the most of this experience.
    News Document ID #8734
    May I Remove the Photos From My Listings?
    Buyers often get their first impression of a property from the photos used in marketing the listing through the MLS. While the seller wants their property to reflect the most flattering images, the buyer may want to have them removed once the property sells or is taken off the market, due to privacy or potential safety concerns. Should valuable listing information be deleted from a listing? Read on for some insight into this request.
    News Document ID #8727
    Using the TREND Public Records to Generate Leads!
    TREND maintains Public Records data in 38 counties in PA, NJ, DE and MD. These Public Records include property address, owner’s address, settlement date, neighborhood, zip codes, sale price, and more. Utilize the new and improved version of TREND’s Public Records to identify property owners using maps and some targeted criteria add a great message and a little elbow grease, and you can easily generate some leads to keep your pipeline full. Read on for two examples.
    News Document ID #8572
    Selling the Parents: Make the Most of a Day of Showings With Kids
    A day of showing houses can take a toll on even the most patient adults. Add kids to the mix, and you may find the day shifting from discussing granite countertops to explaining why it’s not a good idea to eat the snacks a homeowner left on their counter. Read on for some tips to keep the kids happy and sell the parents on their next home during a day of showings.
    News Document ID #8719
    6 MLS Tips to Save You Time
    When it comes to your work in TREND, you need to get in, get things done, and get back to all of your other work. There are many options in the MLS that are available to help you work more efficiently. Here are 6 tips to help save you time while working in the MLS.
    News Document ID #8705
    Small Changes Can Make Huge Impacts
    When it comes to making renovations, sometimes bigger isn’t always better when it comes to your bottom line. There are many small changes you can make to a home that can equate to a huge impact on your home’s value. Working with sellers? Share these ideas to help them get the most bang for their renovation dollars.
    News Document ID #8702
    Fair Housing: Choose Your Words and Actions Carefully
    Are you well-versed in Federal Fair Housing laws? Or could you use a refresher? Now is a great time to brush up on your knowledge of Federal Fair Housing laws and ensure your advertising and listing data are within the parameters of fair housing guidelines. Read on for some pointers.
    News Document ID #7666
    Preview the Property: Take Advantage of the Features Available in the Map
    The map in TREND offers many great features, including the ability to search for and view properties all in one place. It also offers the ability to click on any parcel and view most recent listing and Public Records information. Learn more about the many features available in the map and how to incorporate them in your day-to-day TREND use.
    News Document ID #8698
    Deliver Value To Your Client with The Portal!
    Albert Einstein, said “Strive not to be a success, but rather to be of value.” These words still ring true today, and they apply to your business right now. The secret to success in today’s real estate market is to bring consistent value to the relationship you have with your clients. TREND’s new Portal, the website that launches when you email your clients, can help you to do exactly that. Here are a few of the great benefits the Portal provides.
    News Document ID #8649
    5 Ways to Take Your Social Media Marketing to the Next Level
    You already know how important social media can be to your business. You probably even created accounts on the major platforms. Do you feel like while you are seeing some benefits, you are ready to take your social media marketing to the next level? Here are five ways you can increase your effectiveness on social media.
    News Document ID #8650
    Be Sure to Avoid These Common Search Mistakes
    As a real estate professional, it’s important that you are able to provide all of the potential listings that match your buyer’s must-have list. So what happens when a buyer finds a listing you didn’t send them and wants to know why you didn’t find the listing? Learn how to take advantage of the features available in TREND’s search to find the listings your buyers want to see.
    News Document ID #8641
    Make the Most of the Spring Market with These TREND Tools
    The spring market is your busiest time of year. You need tools that can save you time, while still providing value to your clients. TREND has you covered with an app that makes it easy for you to access information, a search that gives you listings within a commuting time and flood reports on all Public Records parcels. Learn how to use these 3 tools this spring.
    News Document ID #8626
    Improve Your Listing Photos in a Snap
    Listing photos can make or break the sale of a home. As a real estate professional, you know that marketing of a property through listing photos is key. You do not need to be a professional photographer to take great photos of your clients’ homes. Here are some tips that will help improve your listing photos and, in turn, help you better market the property.
    News Document ID #8625
    Taking Office Exclusive Listings – Points to Consider!
    After signing a listing agreement, your seller may need additional time to get the property ready for marketing. In some cases, the seller(s) may even want a “quiet”, less public, listing and doesn’t want their home on the MLS at all – an office exclusive where only the listing office can market the property. Is doing so in your client’s best interest? Read on to learn more about office exclusives and a possible alternative that may benefit your client.
    News Document ID #8614
    TREND Earns Philly.com Top Workplaces Honor for Third Year in a Row
    March 21, 2016 – King of Prussia, PA
    News Document ID #8616
    New Payment Options Available in the Payment Portal
    Last year, we introduced a new online payment portal that boasts increased security for your personal and financial information. The payment portal now features two new payment options you can use when you pay your TREND fees—notification and pay by text and pay by electronic check. Choose the method that’s most convenient for you and your business.
    News Document ID #8585
    Get Email Alerts of Your Clients Activity in the Portal
    The Portal offers a space for you and your clients to communicate about and organize a clients’ home search. As you started to work with your clients in the portal, many of you requested that we offer emailed alerts of your client’s activity. We heard these requests and now, whenever your client writes a note on a particular listing or visits their Portal, you will receive an email. Learn more.
    News Document ID #8509
    Access Valuable Statistics About Your Listings
    “My hit counters” under My Listings gives you lots of valuable information about your listing including how many times it has been marked as a favorite or possibility by viewers, how many times its been included in auto emails, and more. This information is updated nightly, allowing you and your client to get a more robust view of how your listings are performing. Use this information to evaluate what needs to be done moving forward.
    News Document ID #8565
    5 Public Records Features You Should Use
    Public Records underwent some major renovations, including the addition of some exciting features. With the Spring Market gearing up, it is important that you can quickly and easily learn about some of the new features in Public Records you might not have discovered yet. Here are 5 features you should be using.
    News Document ID #8552
    TREND Members Share Their New MLS Tips
    While everyone is learning the new system, some TREND members were gathering and even sharing useful tips about functionality they found or heard. We asked these members for their best tips and they gave us some great ones! Read on for tips on how to use the new system from members like you.
    News Document ID #8539
    Your Photos and Virtual Tours in TREND: No Branding, Please!
    Images and virtual tours help depict the property in its best light, capitalizing on its best features and increasing the chances of capturing a buyer’s interest. But it’s important to remember that all listing information entered into the MLS database must comply with State and Federal laws as well as with TREND’s Rules and Regulations. In the best interest of protecting you, your clients and the entire TREND community, you can only post UNBRANDED images in TREND. Learn why this is so important to the MLS community.
    News Document ID #8511
    Cool Features You Have to Try
    We know you’re busy learning the basics of the new system and maybe haven’t had the time to learn about some of the important features that are available. So we’ve compiled some information on 5 new features that may save you time. Make sure you are taking advantage of these exciting features while working in TREND. Read on to learn more!
    News Document ID #8510
    The Life of a TREND Search
    Like anything, a search in TREND has a general progression or life cycle. The new MLS offers some options that make it easier to seamlessly move from one piece of the search to the next. This method of searching can be a bit daunting at first, we understand, but with some time, this fluid method of searching for properties will become second nature. See where this journey will lead: from must-have features to the home of your clients’ dreams.
    News Document ID #8501
    Battle of the Ages Boomers vs. Millennials
    A lot of focus has been placed on getting Millennials, also known as Gen Y, into the housing market, but is this causing people to lose focus on the age group with the most buying power—the boomers? Which generation is having the biggest influence on the buying market today? How do they differ? This infographic explores the battle of the Boomers vs. Millennials.
    News Document ID #8507
    2015: Your Year in TREND
    For real estate professionals in the TREND community, 2015 was a strong year. Residential sales in the TREND market were up 12% over 2014. And the total residential sale volume in TREND exceeded $21 billion! See what you accomplished.
    News Document ID #8494
    10 Ways Listing Copy Does the Selling for You
    Home buyers today jump from listings to listings online in a matter of minutes and read headlines in split seconds, so making your listing ad copy compelling are more important than ever before. Use these ten techniques when writing listing descriptions and your phone will be ringing off the hook, you'll never know how many leads you may have lost in the process of rushing to post that listing.
    News Document ID #8491
    Save Money with Energy Saving Tips for Winter
    Winter is here and along with it the snow, occasional ice and, of course, the cold. Your clients, whether new to owning a home or experienced homeowners are probably trying to keep their house warm without breaking the bank. Share the infographic below with everyone on your client list.
    News Document ID #8490
    TREND and MRIS Announce Combined Real Estate Content Feed
    Unified Feed is Designed for Participant Brokers
    News Document ID #8472
    Easily Add and Search for Listings in Schuylkill County
    Adding listings and searching for properties in Schuylkill County just got easier! With the addition of more than 88,000 public records parcels to TREND, you can now take advantage of integration between the MLS and Public Records systems. In addition, you can now use this Public Records data in Financials and you have access to our valuable statistical reports for Schuylkill County. Learn more about this, and other exciting additions!
    News Document ID #8435
    Six Winter Projects to Get Your Home Ready for the Spring Market!
    Thinking of putting your home on the market this Spring? Even though we’re smack-dab in Winter, Spring is around the corner. Here are some great ideas for clients and homeowners to get their home ready for Buyers!
    News Document ID #8431
    Top 10 Listing Violations for 2015 and How to Avoid Them
    The adverse effects of inaccurate listing data are easily understood, but even the most seasoned agents make an innocent mistake every now and then. 2015’s most common listing violations point to areas where more caution and attention to details may help boost the accuracy and efficiency of the entire TREND community. Read on for some guidelines to avoid making possible errors when conducting searches or entering and maintaining listings.
    News Document ID #8413
    Digital Millennium Copyright Act (DMCA) Now Implemented in TREND
    A few years ago Inman and other real estate media outlets reported on lawsuits Getty Images was filing against real estate professionals for images used without permission. When this happened, we encouraged you to take your own images to protect you and your listings from this legal action. As a continuation of this effort, and to protect TREND from copyright infringement lawsuits, we are implementing the Digital Millennium Copyright Act (DMCA) Takedown Notice and Procedure. Read on to learn more.
    News Document ID #8377
    Schedule and Print Your Next Day of Showings with the Showing Cart
    In the new MLS it’s easy to select listings, add them to your Showing Cart and schedule a day of showings. And with additional printing options you can print a buyer version of your tour and even decide what to include with the printed information.
    News Document ID #8341
    Schuylkill County, PA Board of Realtors Becomes TREND Shareholder
    Schuylkill Brokers and Agents Will Use TREND, as MRIS and TREND Consolidation Invitation Shows Early Positive Response.
    News Document ID #8335
    Documents, Public Records and Property History Now Available in GoTREND
    Get more on the go! Since its launch, many of you told us you loved the convenience of searching for listings and scheduling showings in the app but wanted to be able to easily access more information while in the field. We heard these requests and are excited to announce that you can now access documents, Public Records and a complete property history in GoTREND.
    News Document ID #8292
    5 Optional but Important Listing Details to be Aware Of
    You rely on timely, complete and accurate listing information to make sound business decisions. So, it’s important that listing information in the MLS has the highest degree of accuracy and transparency. Even seemingly insignificant information – if omitted – can have an adverse impact on your business. How complete are your listing details? To help you provide the most complete and reliable data, read on for some key optional information that you should consider adding to every listing.
    News Document ID #8297
    10 Tips for Searching in the New Public Records
    Sometimes learning a new thing comes with lots of rules and instructions. Searching in the new Public Records is not like that at all. In fact, we boiled down the basics of this new search into 10 short tips. What are you waiting for? Read the tips and start using the new Public Records search today.
    News Document ID #7833
    Customizing the Member One-Line to Work for You
    When you’re scanning through new listings, the Member One-Line Report is most likely your go-to report. It’s one place you can go to narrow down your results, before you go to full reports, financials, documents and additional information. In the new system, this report is completely customizable. Learn how to make the most of this new option.
    News Document ID #7681
    5 Things You Need to Know about Reports in the New MLS
    Reports contain all of the important information you need from the MLS. So what are the things you really need to know about reports in the new system? While much of the options and information available in reports are the same, you may need to brush up on some of the ways reports work differently. Here are 5 things you should know.
    News Document ID #7679
    Give Your Clients the Information They Need – Email in the new MLS
    Be the source! Your buyers are casually searching for homes before they even give you a call. But, when they are serious about finding their dream home and ask you to help, they want you to provide them with regular listing updates for homes that match their exact needs. Learn how to share listings with your clients through email in the new MLS.
    News Document ID #7802
    5 New Search Features You Won't Be Able to Live Without
    Searches are kind of all the same, right? You enter criteria and view the results. In the new TREND, search offers lots of great features that go beyond the basic criteria entry. How did you live without these features for so long? One thing is for sure, once you start taking advantage of them you won’t think all searches are created equal again.
    News Document ID #7611
    Want Statistics that Don't Go Stale? Use Dynamic Charts
    Many of you asked for more options when it comes to statistical reports, especially the ability to create statistics for a neighborhood or school district. With the statistical options in the new MLS, you'll be able to create these local statistics and much more.
    News Document ID #8180
    Market Yourself in the Portal
    The Portal offers some great opportunities for you to market and brand your business. Take advantage of these options! You never know when a friend or family members may ask your client who they’d recommend to help them buy or sell their house, and you want to make sure your name is always on the top of their tongue.
    News Document ID #7951
    Map Options Now Available in Public Records
    Sometimes it’s just easier to search by a map. You asked for more maps features in Public Records and we’re excited to offer search options, layers, parcel-level information and more in the new Public Records Map. Learn about all this map has to offer and how you can take advantage of its features in the new Public Records system.
    News Document ID #7845
    Keep Up-to-Date on Your Clients’ Activities in the Portal
    Your clients are viewing listings and searching in the Portal, now what? In order for this space to be collaborative and useful to both you and your clients, you need to know what your clients are doing.
    News Document ID #7970
    Your Moving Checklist
    Ready to move to the new TREND system, but just not sure where to start? We’ve got you covered! Everything you need to know and do before moving to the new MLS is now available in an easy-to-reference checklist. Look at this list throughout your move to make sure your prepared for moving day and beyond.
    News Document ID #7906
    How to Use the Portal—For Consumers
    Your clients clicked the link and are in the portal. Now what should they do? Just like you are getting used to the new MLS system, your clients are learning a whole new way to view listings and other information you send. Share these tips and help them make the most of their Portal.
    News Document ID #7969
    Make the Most of the Open House
    Your moving date is scheduled, you're reading up on everything the new TREND will offer and maybe you've even registered for a free training. While all of these items are important, nothing gives you the hands-on experience in the new system like the Open House. Make the most of this 7-day all-access pass to your new MLS home.
    News Document ID #7902
    Save All Your Client's Properties in One Place with Carts!
    In the new MLS, what was previously known as Saved Result Sets are now Carts. All of your previous result sets will make the move to your new MLS home and into a Cart. Use the Carts to save properties attached to a specific client. You can even import your carts into other areas of the MLS, such as CMAs. Read on to learn more!
    News Document ID #8196
    Welcome to the Portal! A Space for Your Clients to View Listings and More
    You’re not the only one moving to the new TREND system; your clients are moving with you. One of the biggest features for your clients is the Portal. This is a shared online office space, where you and your clients can communicate, while keeping their homebuying and selling experience organized. Learn more about this new space and all it has to offer.
    News Document ID #7950
    New Statistic Options Let You Choose Your Market Area
    Are you looking for quick statistics that can give you a look at what's going on in the market? In the new MLS, there are many exciting statistical report options in addition to the ones you have come to expect. Use these reports to help educate your clients, stay up-to-date on market trends and more.
    News Document ID #8072
    How to Search in the New MLS
    Whether you’re searching for comps, looking for expired listings or trying to find your buyer’s next home, you know how important searching for listings is to your business. So what do you need to know before you jump in and start searching in the new TREND? Read on for the basics about how to use and take advantage of the features available in this new search.
    News Document ID #7603
    New Auto Email Features You Don’t Want to Miss
    Sending your clients listings is an important part of your work in the MLS. And with the new MLS you have some options that may make that everyday task a little more efficient and customizable to your clients needs. Read on to learn about these new features and how you can take advantage of them.
    News Document ID #7807
    Saved Searches in the New MLS
    Saved searches are a key component of your work in TREND. They save you time, so there’s no need to recreate a search every time you want to view new listings for a buyer. And they keep you updated on the state of your local market so you can quickly scan through for sale, expired and sold listings to help set you’re sellers’ expectations when they list. Learn how to take advantage of saved searches in the new MLS.
    News Document ID #8154
    Reports in the new Public Records Give You More
    Public Records underwent a major renovation. We brought in a whole new look and feel, added some shiny new options that will make the new system easier to navigate and will make gathering information from reports more efficient. See all that these new Public Records reports have to offer and get a sneak peak at this new Public Records, which will be available soon in TREND.
    News Document ID #7756
    Tour the 360 Property View
    The 360 Property View is more than just the tax and public record information; it’s everything you need to know about a property, including listing history and the most recent listing in one easy-to-access location – TREND’s Public Records. Take a tour of new report and all it has to offer.
    News Document ID #7757
    First Look at Search in the new Public Records
    Public Records Search, like the rest of Public Records has undergone a complete renovation in the new TREND. We’ve combined multiple search screens, included some additional information and added the ability to search and view results in the map. Learn more about these options in the new Public Records search.
    News Document ID #7841
    Real Tales - September 2015
    By Randy Glasbergen
    News Document ID #8122
    Creating CMAs in the New MLS
    The new CMA tool offers you more options when it comes to creating and customizing a CMA for your clients, including the ability to upload custom listing information, adjust comparables, edit saved CMAs and more. With all of these new options, you can create a in-depth CMA for a client or quickly create a standard CMA whenever you need it. Read on to learn more!
    News Document ID #8070
    What Photos, Virtual Tours and Public Remarks Have in Common
    Photos, virtual tours and information displayed in the Public/Green Remarks field of TREND listings have one common denominator – they are available to consumers. Your intent in using these features may be to help depict the property in its best light and to capitalize on its best features, but you can only display UNBRANDED information in these fields. Learn why this is so important to you, your clients and the MLS community.
    News Document ID #8112
    TREND and MRIS Announce Their Intention to Consolidate, Create the Next Era of MLS
    Other Organizations Who Share Our Vision Will Be Invited to Join
    News Document ID #8110
    TREND and MRIS Announce Their Intention to Consolidate, Creating the Next Era of MLS
    Over the last few months, TREND has been engaged with MRIS in strategic discussions about the recent changes and challenges in the real estate and MLS industry. (MRIS is the regional MLS to the south, covering the Mid-Atlantic region, including Maryland, Virginia, Washington, D.C. and parts of Pennsylvania, Delaware and West Virginia.)
    News Document ID #8109
    Get There Fast with the Speed Bar!
    Sometimes you just want to login to TREND, run a quick search and view the results. Maybe you’re sitting with new clients who have very limited time with you and just want to see some listings, or you have 5 minutes between meetings to send listings to current clients. The Speed Bar in the new TREND offers a faster way to search.
    News Document ID #7642
    What I Wish I'd Been Told as a New Agent
    Starting any new career is challenging, but even more so if that career is one that requires you to be self-motivated, highly organized and always "on." Real estate is an exciting, rewarding career, but it's not for the faint of heart! With this in mind what do you wish you had been told as a new agent?
    News Document ID #8106
    Learn About Reports in the New MLS
    Reports in the new MLS are the same, but better. When designing these reports, our approach was not to change things unnecessarily, but to make updates you requested. You’ll still have the same frequently used reports like: Member One-Line, Client Full and Client Full w/ Mortgage Info. You’ll now also have new options like a report that prints on one page and a one-line report where you can chose the information.
    News Document ID #7645
    Real Tales - August 2015
    By Randy Glasbergen
    News Document ID #8043
    Listing Multiple Properties as a Package in TREND
    Have you ever been in a situation where one of your clients wanted you to list multiple properties under a 'package' listing all at one price? Or, maybe a seller wanted you to list multiple properties to be sold either as a package or individually? Sound confusing? It doesn't have to be. By following a few simple tips, you can ensure that your listing reaches its maximum marketing exposure and potential. Read on for some specific examples on how multiple properties may be listed.
    News Document ID #8052
    Your First Look at Search in the new MLS
    When you move to a new house, you usually expect a few upgrades, right? Search in the new TREND offers more than just a few. Check out the increased flexibility, customizations and options available in this new, soon-to-be-released system. And begin to prepare for your move to the new MLS.
    News Document ID #7591
    Changes for Changing Seasons
    The heat of summer will be gone before you know it, which means it is not too early to start preparing yourself for the fall market. With changing seasons should come changes to your marketing and showing strategies. Take the time to evaluate your approach before the fall market arrives.
    News Document ID #8003
    Add Photos On-the-Go with the Image Uploader
    With the image uploader you not only have the ability to add higher-quality photos, you can also add photos on-the-go. Having the ability to add photos to your listings from your mobile devices saves you time—no need to wait until you are back at your office. Read on to learn more!
    News Document ID #7524
    4 Ways to Make Meaningful Contact with Buyer and Seller Prospects
    Real estate professionals have four principal ways that they communicate with leads and prospects: phone, text messages, mail, and email. When used right, these communication channels can help you see an increase in your closings! They can also help you avoid the gloom and doom associated with a dramatic real estate transaction.
    News Document ID #7994
    Delivering Competency PLUS to your Clients
    Basic 'Competency' is something that everyone should deliver to clients, agreed? Sometimes, getting even the most basic level of service in any transaction can be somehow lacking in today's fast-paced society. Your clients, at a very minimum, expect basic competence from you. But with just a little extra effort, you can easily stand out and excel if you over-deliver to your buyers and sellers - and deliver Competency PLUS! Here are a few ideas for how you can easily make this happen in your business.
    News Document ID #7982
    TREND Attempts Deal with Middlesex County MLS to Lower Fees for Mutual Members
    If you are a member in Mercer and Middlesex County, NJ, you or your office likely belong to both TREND and the Middlesex County MLS (MCMLS). Accessing all of the listings and reaching all the agents, buyers and sellers in your market is something that’s key to your business.
    News Document ID #7978
    Real Tales - July 2015
    By Randy Glasbergen
    News Document ID #7966
    5 Secret Selling Tips for Summer
    After the busy spring season, buyers may still be looking for their dream home this summer.¹ Make sure your listings are putting their best foot forward for these eager buyers with summer strategies that are sure to get people interested. From the summer look outdoors to the cool, comfortable temperatures indoors, here are some summer selling tips you should use!
    News Document ID #7919
    Offers of Cooperative Compensation Must be Unconditional
    Entitlement to cooperative compensation through the MLS cannot be based on any conditions set by either the seller or listing broker. It must be based strictly on procuring cause. Because of this, remarks such as, “no commission paid to the buyer’s broker if the buyer holds a real estate license”, is an example of a conditional offer of compensation and is not permitted in the MLS. Learn more about this important topic.
    News Document ID #7917
    Hiring a Contractor: Advanced Tips
    When hiring a contractor you should check for proper licensing, bonding, and questionable online recommendations. These assurances guarantee that the contractor offers a minimum level of professionalism, ethics, and accountability. But when investing large sums of money in your home you want more than just the minimum. Here are a few tips to help you look beyond the license and choose a high quality professional contractor.
    News Document ID #7910
    The Marketwatch Report is Now the Industry Watch
    The Marketwatch Report is delivered to you four times a year. It’s brought to you by TREND in conjunction with your local association, and is designed to help you use recent market activity to identify current and future trends. Due to changes coming with the new MLS and Public Records system, we renamed this quarterly report to the Industry Watch. Read on to learn more!
    News Document ID #7908
    Keywords for Pinterest
    We all know keywords are important to your online presence, but did you know that keywords are important in Pinterest too? What should you do first? What's most important? Keywords will help you determine your initial path and niche.
    News Document ID #7892
    5 Real Estate Terms First-Time Buyers Need to Know
    As a real estate professional, you’re well-versed in all things real estate. You know all of the acronyms, abbreviations and codes. But what about your clients? You may be speaking in another language to first-time buyers when you first sit down to talk real estate. Give them a quick primer with these 5 terms.
    News Document ID #7888
    5 Frequently Misunderstood Listing Terms
    As a real estate agent, you might come across terms like, Office Exclusive, Exclusive Agency, Prospect Excluded, FSBO and Dual Variable Commission. Not sure what they mean or if they are permitted in TREND? Learn more about these key listing terms.
    News Document ID #7844
    Tips and Tricks for Using the New Image Uploader
    Recently, a new image uploader with many exciting features was added to TREND. After the release, there were a few issues, but we’ve worked these initial kinks out. This change was thanks in large part to member feedback. You are likely already using the new uploader, but are you taking advantage of all it has to offer? Read on for useful tips and tricks with using the new image uploader.
    News Document ID #7521
    18 Ways to Protect Your Information on Mobile Devices
    As a real estate professional, you need to be able to do your business on-the-go, which means taking advantage of mobile devices like tablets and smartphones. While these devices offer the convenience of being able to work remotely, they are not without their risks. Protecting your personal and business information contained on your mobile devices is imperative. Read on for tips on protecting your data on mobile devices!
    News Document ID #7813
    13 Tips for a Killer Online Reputation You May Not Have Considered
    What people are saying about you online can make a world of a difference for your business, and social media is where most of this chatter begins and ends. Online reputation management is a critical for growing your business. The good news is that if you have the right tactics, you can feel confident that what people are finding about you is contributing to the success of your business.
    News Document ID #7815
    USDA Financing Now Available on the Client Full with Mortgage Info Report
    Your clients look to you for information about the entire home buying process, including financing. With the Client Full with Mortgage Info Report, powered by RatePlug, you can provide monthly mortgage payment information specific to any listings you send from TREND. Now, these reports are even more valuable with the addition of USDA financing information. Read on to learn more!
    News Document ID #7759
    Q&A: Making Status Updates to Listings
    Apprehensive about changing the status on a listing while waiting for bank approval in a short sale? Confused about the appropriate use of ACT-O? Not sure when to change a listing to Pending? Here are answers to some of your status update questions.
    News Document ID #7769
    Real Tales - May 2015
    By Randy Glasbergen
    News Document ID #7732
    How to be a Memorable Real Estate Agent
    Real estate agents do their best to present a professional, successful image. In fact, there's such a uniform effort to appear as a successful agent who belongs to a successful company that most agent branding and marketing looks the same to the consumer. How can you make yourself memorable to clients?
    News Document ID #7724
    5 Tips for Making the Most of GoTREND
    The GoTREND app offers convenient access to MLS information on Android and iOS devices. And with almost 10,000 TREND members using GoTREND, you’ve probably at least heard of the app or know someone who is using it in their day-to-day business. Whether you just downloaded it today or consider yourself a GoTREND pro, here are some valuable tips to consider every time you open the app.
    News Document ID #7720
    New Image Uploader Now Available!
    Members have asked for a new tool for uploading photos to their listings, and now, this request is a reality. A new image uploader is now available, which is mobile-friendly, includes the ability to add or remove multiple photos at once and has the option to upload photos from cloud storage.
    News Document ID #7516
    Is Your Social Media Strategy in Need of a Makeover?
    You already know that social media is an important part of your marketing strategy. Maybe you even dedicate some time to updating your social media sites. But do you make these updates without a clear understanding of what you should be getting as a result? Your social media strategy should have defined goals and execution. Here are some tips that will revamp your social media efforts.
    News Document ID #7657
    Cast a Wider Net to Create More Opportunities
    You’ve probably heard this advice from other agents – narrowing your focus with niche marketing in real estate will limit your sales opportunities. This couldn’t be further from the truth. The reality is that by narrowing your focus and becoming an expert in one particular area of specialization, you are actually opening doors that are otherwise closed to typical real estate agents.
    News Document ID #7656
    Real Tales - April 2015
    By Randy Glasbergen
    News Document ID #7653
    New Payment Portal Means More Options
    TREND now has a new payment portal that offers more options when paying your TREND fees, including, saved payment methods, auto-pay, scheduled payments and more! You’ll use the new payment portal to pay your MLS Subscription fee. It’s still safe and secure for all your personal and financial information. Read on to learn more about all of its exciting features!
    News Document ID #7592
    Dos and Don'ts of Texting for Real Estate Agents
    You may have noticed that many clients, particularly the younger ones, prefer to communicate via text message. Texting is a convenient way of sharing information quickly, but it's not without pitfalls for professionals.
    News Document ID #7639
    All About the Buyer: Sharing Buyer Activity with Your Clients
    You know buyers are searching for and buying homes. But are they more active this year compared to last year? And what can you tell your seller about buyers to help them better understand the current state of the market? TREND’s Buyer Activity Report offers a high-level look at buyer activity in the local market through showing appointments. Are you taking advantage of this exclusive TREND report?
    News Document ID #7629
    10 Reasons Why Listing Accuracy Matters
    You rely on timely, accurate listing information to make sound business decisions. So, it’s obviously important to you that listing information in the MLS is disclosed with the highest degree of accuracy. Even small inaccuracies can have an adverse impact on your business. How accurate and up to date are your listings? Read on for some key information you should pay close attention to in an effort to provide the most accurate and reliable data.
    News Document ID #7594
    5 Steps to Defining Your Unique Advantage
    The challenge for any business, when trying to stand out is the perception by consumers that they are all fairly similar. That's why it's so crucial for an agent to really stand out in order to achieve greater success. To do this, you need to create and convey a clear impression of the unique advantage consumers will get from working with you.
    News Document ID #7580
    Deliver Value to your Clients using Find
    Are you delivering value to your clients? I mean, real value? Sure, you’re emailing listings, showing homes, and meeting with potential sellers about listing their property. But considering the wealth of information available to both buyers and sellers in today’s real estate market, how do you stand out? Provide information your clients have never seen, tools that they’ve never used, and value that’s above and beyond their expectations.
    News Document ID #7575
    Preparing to Sell in the Spring Market
    The spring market is just on the horizon, but don’t wait until it is in full-swing before listing your home. By listing now, you are exposing your home to buyers before the prime selling and buying season, and therefore have less competition. Let your home shine in the spotlight before the market is flooded. Here are some tips to ensure you gain the full benefit of listing your home now!
    News Document ID #7548
    5 Resources for New Agents
    New to TREND? Or maybe you’re returning after a long break? You’re probably trying to learn a lot at once and not sure exactly how you’ll remember it all. TREND has you covered with 5 free resources you can access at any time to help advance your professional and technical skills.
    News Document ID #7567
    Q and A: 3 Unusual Commission Structures
    One of the key purposes of the MLS is to facilitate cooperation and offers of compensation among members for their participation in the sale or lease of a property. To ensure that this happens, your listings must include an unconditional offer of compensation to participating brokers which has to be clearly disclosed in the MLS. But, what happens when compensation isn’t quite so clear cut? Read on for scenarios to help you navigate through a few unusual cooperative compensation issues.
    News Document ID #7546
    Real Tales - February 2015
    By Randy Glasbergen
    News Document ID #7536
    10 Ways to Build Client Loyalty
    You know that the loyalty of your clients can be the factor that determines what kind of year you have in real estate sales. But do you know how much of a difference loyal real estate clients make to your business? The foundation of building loyalty with your real estate clients is in offering them value. Check out this list of 10 ways you can offer value and foster relationships that result in more home sales.
    News Document ID #7522
    6 Reasons Why Using the Correct Listing Date Matters
    Obtaining a listing agreement is the first step in submitting your listing to the MLS. Ensuring that the terms reflected in your listing agreement match the information you enter into the MLS is the next step. Depending on the type of the agreement your firm uses, listing information, such as a listing (start) date, could be a bit confusing. But this information is an essential and important component of your listing. Read on to learn more about the significance of knowing and using the correct listing date.
    News Document ID #7485
    Not Ready for Showings or Out of Town? TREND Has a Status for That
    "Coming Soon" listings are the industry buzzword of the moment. Some MLSs are adding new options to accommodate agents that want to post previews of their listings before it’s ready to go on the market. TREND has no plans to add one of these options - but that’s because we already offer a status that accommodates coming soon needs, “Active No Showings”. Learn about this status and the other ways this TREND status offers flexibility to accommodate the real-life demands of marketing a listing.
    News Document ID #7488
    2014: Your Year in TREND
    For real estate professionals in the TREND community, 2014 was a strong year. Despite the icy start to 2014, residential sales in the TREND market were up over 2013. This past year, the total residential sale volume in TREND exceeded $19 billion! Read on to see what else you accomplished this past year.
    News Document ID #7483
    Preparing your Spring Listings? Use Property Profile Sheets!
    Property Profile Sheets are a great resource when gathering information about a new listing. Whether you’re new to real estate or have been in the business for 20 years, these sheets provide everything you might want to highlight about a home. Read on for some benefits of using Property Profile Sheet at your next listing appointment or meeting with a seller.
    News Document ID #7464
    6 Ways For Real Estate Professionals to Sell More Homes
    One of the most popular sayings in the real estate industry is 20% of the agents do 80% of the business. Whether you're new to the game, looking to join the 20%, or resistant to slipping into the bottom 80%, here are 6 ways to help increase your sales.
    News Document ID #7448
    Holiday Safety Tips for the Home
    With the cold weather comes many great things: time with family and friends, presents and get-togethers, but there can be hidden dangers during the most wonderful time of the year. This holiday season, make sure you keep your home and loved ones safe with these safety tips for the home!
    News Document ID #7419
    Create Custom Feedback Forms in Schedule a Showing!
    New features were added to Schedule a Showing’s feedback forms. Now, you can create an unlimited number of custom feedback forms for use with your listings. Use these forms to gain valuable insight into how your listing is showing to potential buyers and share this feedback with your clients.
    News Document ID #7427
    3 Listing Issues and How to Solve Them
    As a real estate professional, you may encounter situations in which your seller(s) make specific requests about marketing their listings. For instance, you may be asked to delay showings, or a listing agreement may be signed with a future start date, or you may be asked to withhold the listing from the MLS indefinitely because of privacy or other concerns. Knowing how to address your client’s concerns in each of these scenarios is essential.
    News Document ID #7424
    Real Tales - December 2014
    By Randy Glasbergen
    News Document ID #7422
    Connect with Your Clients in GoTREND
    GoTREND offers mobile, MLS access in an easy-to-use app. Now you can share a version of the app with your clients. This app is branded to you and your office and makes it easier to connect with your clients, while you work in GoTREND. Learn how to share GoTREND with your clients and begin using this new feature today.
    News Document ID #7423
    Get Millennial-Friendly!
    There’s no question that the millennial generation represents a gigantic opportunity for real estate professionals. Although there are lots of stats about how and why this generation of 20-and-30-somethings are still living at home with Mom and Dad, millennials represent your first-time homebuyers. And they care about very specific things that you’ll need to cater to. Are you millennial-friendly? Read on for a rundown of items you’ll want to consider when working with Millenials.
    News Document ID #7398
    School Reports Specific to Each Listing Now in TREND
    Valuable school and school district reports, specific to each listing, are now only one click away! Many of you have seen the value of Find’s School Reports in providing your buyers the information they need when choosing a neighborhood. Now you can access these reports in one click from the MLS. The new School Report link (the apple) gives you quick access to attendance zones, reports for each school, nearest available private schools and so much more.
    News Document ID #6167
    10 Ways to Offer Excellent Customer Service Every Day
    We all know that feeling we get when someone provides excellent customer service. The company may have millions of customers, but we feel, in that moment, like we are the only customer and our business is the most important to them. That level of customer service doesn’t require a lot of work. Sometimes it’s a combination of small changes that can easily be worked into your day-to-day business practices.
    News Document ID #7421
    3 Things New Agents Should Never Say
    With the upswing in real estate markets there are a lot of new agents out there. If you're just starting out in real estate here are three things you shouldn't say when you are working with clients, and what you should probably say instead or perhaps immediately after in the event that you have already put your foot in your mouth. Keep in mind that none of these utterances has to be a deal breaker.
    News Document ID #7416
    Get mobile MLS access with GoTREND!
    With GoTREND on your phone or tablet, you can access current listing details and photos, use the instant “near me” GPS search, view detailed maps, schedule a showing and much more. GoTREND is available FREE as part of your TREND membership. Learn more about the app and download GoTREND today.
    News Document ID #7304
    TREND’s Exclusive Performance Reports: 100,000 Reports Later...
    More than 100,000 Performance Reports have been generated since their release in July 2013. In celebration of that milestone, we decided to give a special TREND prize to the member that performed the 100,0000th report. The winner of our 100,000th Performance Report Contest was Susan Duffey of BHHS Fox & Roach – Chestnut Hill! Read on to see how you and your colleagues have been using these reports.
    News Document ID #7370
    Support Center Messages Page to be Removed from TREND
    We recently conducted a survey with a group of TREND members to examine the use and need of the Support Center Messages page in TREND. The results of the survey confirmed that while some people referred to this page occasionally, most respondents were not using the available features and were actually in favor of us removing the option. Because of this input, we decided to remove the page from TREND.
    News Document ID #7298
    Talking About Remarks: What You Can and Can’t Say
    Do you have a listing with some amazing features? Remarks in TREND let you highlight important features and other information about the property to potential buyers, as well to other agents. Knowing the intended purpose of the Green, Public and Agent Remarks fields and what you can or can’t say in those fields, will help you make the most of them and avoid potential violations of fair housing, federal or state regulatory guidelines. Read on for details.
    News Document ID #7391
    Real Tales - November 2014
    By Randy Glasbergen
    News Document ID #7389
    When Character is More Valuable than Competence
    It was her 80th birthday and as Sue's family gathered around in celebration, she announced a major decision. She wanted to move to a continuing care retirement community (CCRC). Now the next step was how to determine what real estate professional was going to help her make the transition.
    News Document ID #7380
    Where Do My Listings Go?
    When you enter a listing into TREND, you’re sharing it with the MLS community of over 29,000 real estate professionals. Depending on all of the options you, your broker and your brokerage take advantage of, you’re also sending that listing to websites, where potential buyers are searching for their next home. While every agent, office and brokerage might do things a little bit different, here is the journey a typical listings goes on when it’s entered into TREND.
    News Document ID #7369
    My Old House: 3 Ways to Prepare for Winter
    Owning an older home comes with many joys and challenges. Character and craftsmanship come at a price, and that price is paid in the R-Value of single pane windows and uninsulated walls. You don’t have to watch helplessly as your heating bills skyrocket. With simple maintenance and planning you can save yourself a considerable amount of money and frustration.
    News Document ID #7355
    Retro Marketing for Success!
    Everything cool comes back again! Well, almost. I have a cabinet full of 8-Track and cassette tapes, but I think those days are done. In addition to working with your social media sites to get leads, don’t forget basic tried-and-true real estate marketing techniques! There are lots of great retro activities that will keep your pipeline filled with new clients, ready to buy or sell. Read on for my top retro tips.
    News Document ID #7309
    Real Tales: September 2014
    By Randy Glasbergen
    News Document ID #7305
    The Importance of Your Name in TREND
    How your name appears in TREND is more than a clerical side-note. Your name in the MLS is a key part of your marketing as a real estate professional—it is your brand, your reputation. Make sure your name is consistent and in compliance with all applicable laws.
    News Document ID #7183
    4 Listing Terms You Should Know
    As a real estate agent, you might come across terms like Broker Interest, Prospect Excluded, Limited Service, and Equitable Ownership. Not sure what they mean or when they would apply to your listings? Knowing and understanding when these items should be used in the MLS helps you and your fellow agents. Read on to learn more about these four key listing terms.
    News Document ID #7303
    Now Live! Updates to Performance Reports Offer Expanded Data
    TREND’s Performance Reports provide you and your clients with insight into your local market. The exclusive information available in these reports is now even better. You now have the ability to customize these reports to your market with access to a broader picture of the competitive market’s Appointments to Contract.
    News Document ID #6844
    Status Contingencies Now on realtor.com
    When your clients come across listings online, the last thing you want is for them to fall in love with a home only to find out that the listing may not be available for them to purchase due to an Agreement of Sale that’s already in place. Thanks to your feedback, Realtor.com is now displaying when a listing is under a contingency. This gives your clients additional information about whether properties they find online are truly available.
    News Document ID #7244
    Take Advantage of Market Performance Reports at Listing Presentations
    With a world of information never more than a mouse click away, how are consumers supposed to separate fact from fiction? Even more, how are sellers supposed to know what their home is really worth when there are hundreds of websites claiming they have a tool to help them determine the value of their house? With TREND’s Market Performance Reports, you can add exclusive information to your arsenal of knowledge and expertise that you share at a Listing Presentation.
    News Document ID #7278
    6 Ways to Stay Safe During an Open House
    It’s important to brush up on safety tips and best practices all year. Your safety is important and staying safe can be as easy as having your cellphone charged and accessible. Read on for an informative infographic with practical tips on how to stay safe during your next open house.
    News Document ID #7245
    Avoid Exclusive Listing Conflict
    Have you taken a listing only to find out it was already under an exclusive agreement with another brokerage? This can be a difficult situation with serious implications. REALTOR Magazine's Bruce Aydt shares his insight and advice for this situation based on the rules specified in the REALTOR® Code of Ethics.
    News Document ID #7243
    Real Tales: September 2014
    By Randy Glasbergen
    News Document ID #7242
    Buyer Feedback is Essential: 6 Questions to Ask
    Buyer feedback – Few things are as important to a real estate professional when it comes to the sale of a home. Detailed feedback is essential to help you know what you're doing right, and what you need to change or improve. Are you asking the right questions to get this kind of actionable feedback?
    News Document ID #7218
    Coming Soon! Mobile MLS Access with the GoTREND App
    Get access to listing information and more, wherever you are with GoTREND! GoTREND is a TREND app, which will provide access to listing information directly from the MLS. With GoTREND, current listing details and photos, Near Me search, detailed maps, the ability to schedule a showing and much more will be conveniently available right on your mobile device or tablet.
    News Document ID #7217
    Need Content? 4 Things for Your Social Media or Blog from TREND
    You’re busy. Clients, closings and everything in between demand a lot of your time. Creating content for your blog or social media accounts is probably the last thing you feel like doing when you have a spare second. Read on for 4 pieces of content you can get from TREND for your blog or social media account, which will save you time and make your online presence fresh and informative.
    News Document ID #7211
    Have Some Extra Time? Revamp Your Marketing!
    Feeling the summer time slump? There are plenty of marketing projects you can do to help boost your business that do not need to take up a great deal of your time. By taking advantage of lulls in the market, you can keep yourself in front of prospective clients and increase your business.
    News Document ID #7119
    Is That Listing Really Active?
    Congratulations! A buyer presented an offer and your seller(s) accepted. You probably have a timeline for things that need to be done in order to get to closing, but don’t forget about updating the listing in the MLS. Following the steps below will help ensure that you’re not frustrating potential buyers by misrepresenting the correct status on your listing.
    News Document ID #7185
    Real Tales: August 2014
    By Randy Glasbergen
    News Document ID #7179
    5 Ways to Improve Your Social Media Efforts
    Social media can be a powerful tool when it comes to marketing yourself and your business online. By taking advantage of the content available to you through TREND News coupled with the application of social media "best practices," your accounts can grow substantially.
    News Document ID #6750
    Updates to ShowingCart Make Scheduling a Day of Showings Easier Than Ever!
    The ShowingCart in TREND's Schedule a Showing tool allows you to easily organize a day of showings with your buyer. Now this feature, available free as part of your TREND membership, has gotten even better with the addition of some requested features. Read on to learn more about what's new with the ShowingCart and how to best utilize this feature when working with your buyer!
    News Document ID #7171
    5 Things That Should Not Be on Your Real Estate Website
    In today’s real estate market broker and agent websites are necessary to let potential consumers know about you and what you have to offer them, but do you know what you are doing? Should you have music on your site? What about letting them know you are a CRS …wait, will they even know what that means? This article gives 5 easy things you can do to make your website a bit better.
    News Document ID #7152
    Keep Cool by Going Green
    Here are some tips and tricks that will help beat the heat, while improving the heating and cooling efficiency of your home. Simply reducing how much your AC needs to work can dramatically reduce cooling costs in the long run. Maximize your comfort in the short run or invest to add real value over a longer period. And they’re great tips to share with your clients and prospects!
    News Document ID #7094
    Real Tales: July 2014
    By Randy Glasbergen
    News Document ID #7114
    RE Technology – Product Insight from Real Estate Professionals
    Have you ever subscribed to a service only to find out it wasn’t customized to work in your market? With RE Technology you can eliminate the guesswork from purchasing real estate-related products. Quickly access a list of products available in this market area, learn about the tools provided with your TREND membership, and read reviews from other real estate professionals about these products and tools.
    News Document ID #6896
    Answers to your Listing Update Dilemmas
    Accuracy in status updates helps sellers, buyers and the TREND community at large, who are relying on the information available in MLS listings. Especially in a busy market, it helps buyers and their agents better understand what listings are currently available in their must-have neighborhood. Sometimes it’s difficult to determine a proper status, because of your seller’s instructions or unique circumstances surrounding a listing. Read on to learn more about proper status updates in the MLS.
    News Document ID #7100
    3 Marketing Mistakes to Avoid When Entering a New Listing
    You had a great listing appointment and have a signed contract in hand. Now what? It may seem like getting the listing was the hard part, but even in a seller’s market it’s important to make sure your listings are attracting buyers. Read on for 3 marketing mistakes you should avoid when gathering listing details and entering your listing in TREND.
    News Document ID #7095
    Pocket and Coming Soon Listings: Do the Right Thing
    You may have heard about Zillow's 'coming soon' listings feature. Coming soon and pocket listings, regardless of their place in the real estate industry as a whole, still need to be compliant with TREND's Rules and Regulations. Here is a refresher on these listings, what TREND's rules are with regards to them, and how they impact the MLS and the greater real estate community.
    News Document ID #7088
    Learn to Use TREND in Your Way, In Your Time
    Whether a new feature is released, you want to learn new efficiencies for your business through your work in TREND or want tips and tricks that will help you as a real estate professional—TREND has something to suit your schedule. Find out more about all the ways TREND helps you learn in your way.
    News Document ID #7033
    Can I Market this Listing in TREND?
    TREND doesn’t regulate the type of listings you take, but inevitably, throughout your career as a real estate professional, you may come across a listing that doesn’t qualify for entry into the MLS. It’s important for you to know which types of listings do not qualify for the MLS, so when asked to take such a listing, you can explain to a seller the parameters by which you are bound. Read on to learn more about listings that may not be included in TREND.
    News Document ID #7052
    Staying on Top of Your Schedule
    With calls to make, emails to answer and houses to show in a bustling market, it is easy to feel overwhelmed and out of sorts. Here's an organization infographic to help you stay on top of your hectic schedule and feel just a little more in control! Share this info with friends, colleagues and clients.
    News Document ID #7046
    Rethinking Relocations in the 55+ Market
    There are 3 distinct types of moves a real estate professional may encounter when working with seniors, or the 55+ age group. All three involve those labeled as “seniors”, but they aren’t based necessarily on age. Age is not a good predictor of relocation. Instead, people generally make changes in residence based on life circumstances. Learn about these types of relocations and some of the reasoning behind each move.
    News Document ID #7030
    Rate the Real Estate Products You Use with RE Technology
    RE Technology is a subscription service that offers information on real estate-related products and services. Much like Angie’s List or Amazon.com, RE Technology also offers an outlet for you to share your experience of the products and services you use. Learn how to join the conversation and begin sharing your insights through RE Technology today!
    News Document ID #6721
    Use Listing Information in TREND to Prepare Your Buyers for their First Year
    Purchasing a home can be daunting, especially for first-time homebuyers who may be uncertain about the costs associated with homeownership. Use the information already available in the MLS to prepare your buyers for their first year of homeownership and help them make a well-informed decision about what home is right for their lifestyle and budget.
    News Document ID #7007
    5 Custom Searches to Find Your Buyer’s Dream Home
    The searches you can perform within the MLS extend far beyond what appears on the listing search screen. By taking advantage of all of the options available in View Fields, you can perform customized searches to help find your client their dream home.
    News Document ID #6993
    A First Look at Changes to Monthly Statistics
    Each month, you receive the Market TRENDs statistical email in your inbox. We recently asked you to help us make some decision on how we could improve the email and corresponding story, and those changes will be arriving in your inbox next week.
    News Document ID #7001
    Share It! Benefits of TREND Membership
    As a real estate professional, you provide value to your clients. And as a member of TREND, that value is even greater in part due to the rich MLS community you contribute to. Share this infographic with your clients so they can see just how much value they are getting when they choose to work with a real estate professional who is a member of TREND!
    News Document ID #7002
    Why your TREND Images and Virtual Tours Cannot Be Branded
    Images and virtual tours help depict the property in its best light, capitalizing on its features and increasing the chances of capturing a buyer’s interest. But it’s important to remember that all listing information entered into the MLS database must comply with State and Federal laws as well as with TREND’s Rules and Regulations. In the best interest of protecting you, your clients and the entire TREND community, you can only post UNBRANDED images in TREND. Learn why this is so important to the MLS community.
    News Document ID #6989
    Make an Expired Listing Yours by Asking the Right Questions
    The expired listing is one of the easiest sources of inventory for a savvy agent. Most homeowners who have experienced the marketing process without a sale may have had a bad experience or were unprepared from their initial listing experience. Ask the right questions and you can make these listings an easy addition to your inventory!
    News Document ID #6977
    Results of TREND’s Third Annual Fair Housing Quiz
    Because April is Fair Housing Month, we challenged you to brush up on your Fair Housing knowledge with our third annual quiz. From the results, we could tell a lot of time and thought was invested into the quiz and we were so happy with the response it received. Read on for some information about the quiz and additional information about Fair Housing Laws.
    News Document ID #6976
    Now Live! Updates to Radius Search on Performance Reports
    Since the Performance Reports were released in July 2013, you have provided us with feedback about ways we could improve the Radius Search on the report. We have heard your requests and have made changes to improve the search criteria.
    News Document ID #6891
    Changes Coming to TREND’s Monthly Statistics Email
    Thanks to the response of our recent survey on TREND’s statistics, soon it’s going to be easier to share monthly county statistics with your clients. Learn about the results of this survey, and how we plan to make monthly statistical information more shareable.
    News Document ID #6936
    TREND Earns Philly.com Top Workplaces Honor
    TREND is pleased to announce that it has been selected as one of The Philly.com Top Workplaces for 2014. This designation was determined entirely by feedback from our staff. We are honored to receive the title of Top Workplaces and proud of our staff’s continued focus to provide the best tools, information and personal support for our members.
    News Document ID #6953
    When It Comes to Renovations, Return on Investment is Key
    While it is true that investing in home renovations can pay off in some circumstances, there are instances where the return is simply not worth the investment into the project. Remodeling Magazine's 2014 Cost Vs. Value Report¹ shows that for the Philadelphia region, what may be resulting in big returns on a national level is simply not worth it in the local market.
    News Document ID #6931
    Real Tales - April 2014
    By Randy Glasbergen
    News Document ID #6930
    Use Facebook to Get Busy in 2014!
    If you’re using Facebook, then you certainly know that lots of people are there. They were over 1.2 billion active users as of January 2014. But do you have a business presence on Facebook? Leveraging a Facebook Business Page can help you stay in touch with people, get referrals, and set you up for a great year. Here are a few tips to help you make your networking count in 2014.
    News Document ID #6895
    The Changes with Getty Images Might Not Protect You
    Recently, Getty Images made a change to their usage terms which allows their photos to be used free of charge in some circumstances. This was definitely exciting news for many online photo users. However, the photos you use for your business as a real estate professional—including those in the MLS, on your website and on social media—are commercial, and are not included in this change.
    News Document ID #6879
    Tech Knowledge Quiz Results
    Technology is as much a part of our everyday lives as driving or communicating with clients and coworkers. If you’re like me, you use it to socialize, for entertainment and for work. That is why it is so important that you know how to fully utilize all of today’s technology. We asked how tech-savvy you are and you answered. Find out how you and your colleagues fared on our recent tech knowledge quiz.
    News Document ID #6863
    Real Tales - March 2014
    By Randy Glasbergen
    News Document ID #6849
    Top School Districts and Find’s School Reports
    A home located within a high ranking school district can make a huge difference when it comes to price. With Find’s School Reports, helping your clients find a top-rated school district or educating them about why the price can differ so drastically from one district to another is easy.
    News Document ID #6837
    Real Tales - March 2015
    By Randy Glasbergen
    News Document ID #7585
    3 Ways to Win over the FSBO Seller
    Homeowners who choose to sell their properties without the help of a real estate professional are missing out. According to the National Association of REALOTRS® 2013 profile of home buyers and sellers, the difference in the sale price of the typical FSBO home was 22% compared to the sale price of the typical agent assisted home. So how do you show your value to the seller who is attempting do-it-yourself real estate? Read on for some tools and ideas.
    News Document ID #6838
    Create Buyer’s Tours with the ShowingCart
    Are you working with a buyer and need to schedule a day of showings? The ShowingCart in TREND’s Schedule a Showing tool makes it easy! Organize showings based on their location in the map, plan specific times based on availability and then schedule all of the showings with just one click. Learn how to use this valuable tool, and begin planning your next day of showings.
    News Document ID #6804
    5 Techniques for Better Neighborhood Marketing
    Real estate professionals hear so much about becoming a "local expert," that by now it's become cliché. However, the reason agents are so frequently offered this advice is because it fulfills a consumer need--the need for neighborhood specific information.
    News Document ID #6754
    Real Tales - February 2014
    By Randy Glasbergen
    News Document ID #6771
    Now Live! Share News from TREND Directly to Social Media
    The TREND homepage is packed with informative articles and news items that are perfect for sharing with your colleagues and fans on social media. Now it is easier than ever to share these articles, thanks to the new social media share buttons. Just a few clicks of the mouse—or even taps of your finger—and you can post News to your social media sites directly from TREND.
    News Document ID #6736
    Withdrawn vs. Temporarily off Market: Understanding the Differences
    Have you ever been in a situation where one of your clients instructed you to cease marketing their property in the MLS for an indefinite period of time? Or maybe a seller wanted to terminate the listing agreement with your firm prior to the agreement’s expiration date. In these situations it’s important to know which status in the MLS best conveys the listing situation to the MLS community at large. Read on to learn more about when it is appropriate to use Withdrawn versus Temporarily off Market statuses in TREND.
    News Document ID #6761
    2013: The Year In TREND
    2013 was a strong year for real estate professionals in the TREND community. From the total residential listings to the number of showing appointments scheduled online to your confidence in continued growth for the upcoming year, 2013 can be characterized as a strong and successful year. Check out what you accomplished.
    News Document ID #6752
    Does Your Listing Pass Our 10-Point Checkup?
    You make certain your vehicle is properly maintained to ensure its reliability. Shouldn’t the same hold true for your listings? Don’t leave your client wondering why their home is still active on REALTOR.com when it went pending weeks ago or why their listing is not coming up on a particular search because the address is wrong. Use our 10-point checkup list to help ensure your listing information is timely, accurate, and reliable.
    News Document ID #6739
    8 Ways to Start the New Year Strong
    Have you set up professional goals for 2014, but aren’t quite sure where to begin or how to accomplish them? Our Account Executives travel to real estate offices throughout our coverage area, providing assistance to you and other customers through training and personal consultation. Read on for their suggestions for starting the New Year strong and accomplishing those 2014 goals.
    News Document ID #6731
    Real Tales - January 2015
    By Randy Glasbergen
    News Document ID #7472
    Real Tales - January 2014
    By Alan MacBain
    News Document ID #6707
    You Are Your Best Referral Source
    Building your brand and expanding your client base takes a lot of time and effort. You are your best asset when it comes to marketing yourself as a real estate professional. With a little help from the tools available as part of your MLS membership, you will be ready to generate valuable word-of-mouth referrals that can keep your business growing in 2014.
    News Document ID #6694
    Now Live! Updated Preferences for the New Seller Net Sheet
    The new Seller Net Sheet features in-depth preferences, allowing you to save default values for certain closing cost fields and have those figures appear each time you create a report. Setting your preferences will save you valuable time each time you use Seller Net Sheet. Remember just Set it! Save it! Forget it!
    News Document ID #6598
    Now Live! Increase the Impact of Your Financial Reports with Branding
    When you send anything to your clients—be it emails, CMA’s or listings—it’s important that they can easily be recognized as coming from you and your office. With the new Seller Net Sheet reports, you now have the ability to brand your reports with your company logo and personal contact information. This keeps your office and your personal image unified in front of your clients.
    News Document ID #6599
    Now Live! Seller Net Sheet Integrates with Your Contacts and More!
    For some time now, you have been asking that updates be made to the Seller Closing Cost tool, and those updates are now available in the form of a whole new financial tool—Seller’s Net Sheet. The new Seller Net Sheet gives you the deeper integration with contacts you've asked for. It allows you to save or email a financial report and attach it to an existing client already in your contact list.
    News Document ID #6597
    Now Live! Get On-the-Fly Calculations with Financials
    With on-the-fly calculations, there is never a need to leave the page as you are preparing a report. You can see all of the changes instantly as you fill in the various fields. Find out how on-the-fly calculations with the new Seller Net Sheet allows you to quickly deliver financial information to your clients.
    News Document ID #6600
    How to Take Advantage of Market TRENDs: Buyer Activity Report
    In the final installment of our series on Taking Advantage of Market TRENDs, learn how the Buyer Activity Report gives statistics that will further enhance your value with your clients. This report features data your clients cannot find online, making you their go-to source for this valuable information.
    News Document ID #6669
    Are You Taking Advantage of Find?
    Since it was first introduced as an extension of TREND membership, Find has become increasingly popular. In fact, from November 2012 through November 2013, Find was accessed through TREND more than 117,000 times.
    News Document ID #6667
    Real Tales - December 2013
    By Randy Glasbergen
    News Document ID #6656
    How to Take Advantage of Market TRENDs: Year-to-Date Snapshot
    Part of being an expert in your market is having the ability to identify trends year over year that can be used to your client’s advantage when buying or selling a house. In part three of our series on Taking Advantage of Market TRENDs, learn how the Year-to-Date Snapshot can empower you to evaluate current market activity and compare it to the past three years quickly so you can see trends in a particular market area.
    News Document ID #6623
    6 Features to Enter that Will Attract Affluent Buyers
    As it is in most industries, the affluent buyer in real estate is the one who sets the trends for the rest of the market, according to Better Homes and Gardens Real Estate. Learning what amenities and qualities they look for in a home will not only help you to better understand them as a demographic of homebuyers, but it can also help you to understand the direction the industry is moving in as a whole. Read on to learn what features most attract the affluent homebuyer.
    News Document ID #6629
    Listing Mobile, Manufactured or Modular Homes in the MLS
    The terms mobile, manufactured and modular are sometimes used interchangeably when referring to factory built homes. But they describe different structures. As a real estate professional, it’s your job to help your buyers and sellers understand the differences in these structures to help ensure the buyer is getting the home they are interested in and the seller’s property is appropriately listed in the MLS. Learn how to properly identify these structures.
    News Document ID #6608
    In Case You Missed It, TREND’s Emergency Text Alerts
    While TREND works very hard to make sure your access to the MLS is not interrupted, there are occasions where planned downtime needs to occur, or emergencies when the system is unavailable. During these times it’s important for you to know when access to TREND is unavailable and when it is again functioning normally. This is why we offer emergency text alerts to inform you of TREND service interruption, wherever you are.
    News Document ID #6605
    How to Take Advantage of Market TRENDs: Market History Reports
    As part of your Market TRENDs email each month, you receive The Market History Reports. The data included in these reports goes back 10 years and include information like: total inventory, pending units, total settled volume and even the ratio of average settled price to original price. In part two of our series on Taking Advantage of Market TRENDs, learn how the Market History Reports will give you all the statistical information you need about your specific county.
    News Document ID #6611
    CoreLogic to Provide Core Components of Next MLS
    After careful consideration and planning, CoreLogic, a national real estate information company, has been selected to provide the Matrix MLS platform and GoMLS app for the core components of the new MLS system. We believe these platforms along with the TREND tools you know and use today will provide a complete, unified, and universally accessible MLS experience with the quality and support you’ve come to expect from TREND.
    News Document ID #6579
    How to Take Advantage of Market TRENDs: The Market Update
    Each month, you receive the Market TRENDs in your inbox, packed to the brim with statistical information. Do you read through the email and simply discard it—you shouldn’t. It is so much more than just an email; it is a valuable tool that you can use with current and potential clients. In part one of our series on Taking Advantage of Market TRENDs, learn how to use the Market Update section to show off your expertise.
    News Document ID #6583
    Social Media – The New Prospecting Engine
    Just a few short years ago, prospecting would mean a combination of daily activities that could include cold calling, door knocking, advertising, approaching for sale by owners and expired listings, etc. Over the last few years, while still a successful strategy for some, its effectiveness has waned, and social media has taken over.
    News Document ID #6582
    Real Tales - November 2013
    By Randy Glasbergen
    News Document ID #6576
    Goals and Planning for the New MLS
    Providing the next generation of the MLS is a large undertaking. Comprehensive research has already gone into understanding your needs to set the goals for this new platform. Considerable care has also been devoted to considering whether internal development or licensing a product from a vendor would best meet those needs. Read on for the goals and an update on the planning.
    News Document ID #6563
    6 Features to Enter that will attract Millennials
    As Millennials become a larger demographic in the home buying world, examining their renting habits can help you better highlight similar features in your listings. Millennials are already the second-largest homebuyer group in the housing market, occupying 28 percent, according to a recent study on generational trends conducted by the National Association of Realtors (source). Appealing to this generation of buyers means placing more focus on space and comfort amenities if you want to seal the deal.
    News Document ID #6559
    Get Exclusive Access to Homebuying Tools with Your Agent and TREND
    Do your buyers know the valuable tools you can provide to them, because of your membership to TREND? Do they think the MLS is just a source of listing information they can already find online? This new story is written for your buyer or potential buyer. Share it! And begin to help them better understand the value you can and do provide as a real estate professional.
    News Document ID #6546
    The Beginners Guide to MLS Statistics
    Do you find the numbers and information available in TREND’s statistical reports a little daunting? Would you like to use them to help your clients better understand the local market? Read on for 3 easy tips that will help you gather information from these reports like a pro, so you can use them with current and potential clients alike.
    News Document ID #6543
    What Happens To ‘Your’ Listings When You Transfer to A New Office?
    You recently had your license transferred to another company. A couple of your clients have expressed a desire to continue working with you at your new company. The listings are assigned to you so you assume they will automatically be transferred to your new office, right? Not necessarily. Learn who “your” listings really belong to and what options you have, if your seller(s) prefer to continue to work with you at your new company.
    News Document ID #6540
    Philadelphia 2014 Tax Assessments and Values Now in Public Records
    You may know that the city of Philadelphia has been re-assessing all of the approximately 500,000 properties in the county. Since you asked for it, TREND has all the information you need about the re-valuations, so you can understand how it will impact you, your clients and their plans to purchase properties in the city come the New Year.
    News Document ID #6526
    Real Tales - October 2013
    By Randy Glasbergen
    News Document ID #6513
    In Case You Missed It: Stay in Contact with Your Agents with My News
    Back in October 2011, we launched the My News for Offices section on the TREND homepage. There are some offices that really embrace this offering, while others don’t use it at all. If you take advantage of My News for Offices, you will quickly find how easy it is to stay in constant contact with your staff, even when agents and other office members are rarely in the same place at the same time.
    News Document ID #6492
    5 Ways to Use the Exclusive Information in TREND's Performance Reports
    Since it's mid-July release, almost 19,000 Performance Reports have been accessed by TREND members. These reports are full of valuable information that your clients can't access online. They give insight into what buyers are interested in and buying your local market and how your listing compares. Haven't used the new reports? Here are 5 ways or situations where you can use these exclusive new reports from TREND.
    News Document ID #6475
    4 Tips to Keep You Safe During REALTOR® Safety Month (and Beyond!)
    For 10 years, the National Association of REALTORS® has provided information and tools to promote REALTOR® Safety during the month of September and throughout the year. Take time this month to consider how safe—or unsafe—you are as a real estate practitioner during the course of a typical day.
    News Document ID #6482
    You Have Years of Local Market Experience. Share It!
    Have you sold 3 houses in a particular neighborhood this year alone? Do you analyze statistics and keep an ear to the ground in order to understand what's happening in the market and what could happen next? That knowledge and expertise is valuable and, hard as someone may try, can't be reproduced by a website. Read on for part 3 of our ongoing series about the value REALTORs provide to their clients.
    News Document ID #6473
    Real Tales - September 2013
    By Randy Glasbergen
    News Document ID #6447
    In Case You Missed It, The Client Full with Mortgage Info Report
    The Client Full with Mortgage Info Report provides monthly affordability and mortgage information to your clients on the listings you send from TREND. Since its release, TREND members have been utilizing this tool to share mortgage information with their clients. Just last month over 5,000 of these reports were accessed in TREND. Are you taking advantage of this great tool?
    News Document ID #6432
    Don't Be the Last to Know! Here's Where to Get TREND News
    When new products or features are added to your service, do you feel like you're the last person to know? Well don't. There are multiple ways you can get information about changes and additions to your MLS service. Here's a breakdown of the various places you can find current and important TREND news, and what information is generally found in each place. Then you can know where to look to get the information you want, when you want it.
    News Document ID #6414
    The Best Places for Buyers to Search Online
    Do your buyers know where to get the highest quality listing information online? Avoid the frustrations of explaining inaccurate information your clients find online. Share this story geared specifically to your buyers and encourage them to search on the real estate websites that get listing information directly from the MLS.
    News Document ID #6378
    DOs and DON'Ts of Texting for Real Estate Agents
    You may have noticed that many clients, particularly the younger ones, prefer to communicate via text message. Texting is a convenient way of sharing information quickly, but it's not without pitfalls for professionals.
    News Document ID #6393
    Real Tales - August 2013
    By Randy Glasbergen
    News Document ID #6384
    5 More Apps for Business and Life
    The number of apps available for smartphones and tablets are astronomical, and how do you know if they are good? Through surveying TREND staff, and some investigation of my own, I have found 5 more free apps that you should take advantage of in business and in life!
    News Document ID #6386
    A Guide to Listing Distressed Properties in the MLS
    Various terms may be used to describe distressed properties. Knowing the correct terminology is critical to ensuring the most accurate listing description, which will alert other real estate agents and attract interested buyers. So whether searching for a short sale in the MLS or listing an REO property, here is a brief overview about how each should be listed and disclosed in the MLS.
    News Document ID #6373
    Planning for the Next Generation of the MLS Underway
    We have begun planning for the next generation of the MLS. In order to understand what everyday members need in the next MLS system, we asked members of TREND to take part in a survey about their current and future needs in the MLS. The results of this survey have been gathered. Read on for these results and an update on the current plans for this project.
    News Document ID #6367
    The Impact of Pocket Listings on You and Your Clients
    While the majority of sellers may opt to market their property in the MLS, not all of them do. Some opt to sign off on office exclusives or ‘pocket’ listings. But are taking these listings in the best interest of your clients or the MLS community at large? Here are some points to ponder.
    News Document ID #6318
    Real Tales - July 2013
    by Randy Glasbergen
    News Document ID #6321
    You Have Information Your Clients Can't Find Online. Share it!
    Buyers and sellers consult Google before even considering their local REALTOR®. But once you are working with them, you need to present these internet-savvy consumers with information they can’t find online. Lucky for you, TREND has statistics about their local market that even Google can’t find. Read on for part 2 of our ongoing series about how you offer value to your clients and how to make sure they know it.
    News Document ID #6314
    Performance Reports - Buyer Activity for Your Local Market
    Do you know what buyers are looking for in your local market? TREND's new Performance Reports give you the hard-to-find snapshot of buyer activity on a particular area or listing. See your listings current number of appointments compared to the average number of appointments before a sale in the competitive market. Look at the number of MLS emails sent that don't include competitive listings. Use this information to educate your buyers and sellers about their local market and guide their buying or selling decisions.
    News Document ID #6269
    Short Sale Question: Who Owns the Loan?
    The short sale process can be very complex. Every bank and investor has a slightly different program and set of guidelines. Since each investor has different rules and guidelines, it can help you greatly to find out who the investor is before starting the process.
    News Document ID #6295
    A Step-by-Step Guide to the Buyer Activity Report
    Over 1,600 TREND members accessed TREND’s newest report, the Buyer Activity Report, from last month’s Market TRENDs email. If you still feel a little lost about the whole concept of buyer activity and this report, don’t worry. This easy-to-read slideshow breaks down the report, the concept behind it and how to use it with your clients.
    News Document ID #6283
    Take Advantage of Exclusive TREND Reports!
    Does your prospective seller think they already know their property's value because they've done a search on some automated valuation website? Do your buyers act as if they know more than you about the real estate market, and about what's actively for sale? Do you struggle to prove your value with your clients, and have more information at your disposal than they have? You have tools at your disposal in TREND that your clients don’t have access to. Learn how to use them.
    News Document ID #6259
    Real Tales - June 2013
    by Randy Glasbergen
    News Document ID #6262
    Showing Value: Schedule a Showing through TREND
    TREND allows you to schedule a showing in TREND for any listing – just click on the ‘schedule a showing’ icon and follow the prompts. But if you’ve spent your whole career scheduling your showings by phone or in person, it might be hard to see the benefits of doing so electronically. Here are a few reasons you might not be aware of:
    News Document ID #6263
    You Offer More Value Than Consumer Websites, Share It!
    Copy the text below and put it on your website, blog or use each bullet as a separate post on your Facebook, Twitter or other social media page.
    News Document ID #6258
    Make the Most of Remarks in TREND
    Experts claim that a strong first impression is formed in only 7 seconds and that’s about how long it takes to capture the attention of a potential home buyer who may be searching for a new place to call home. And just as the appearance and overall appeal of a home’s exterior is crucial to a buyer's first impressions, so is the way that you choose to highlight and market your listings in the MLS.
    News Document ID #6257
    You Offer More Value Than Consumer Websites, Share It!
    According to the National Association of REALTORS®, ninety percent of consumers start their real estate search online, even before they pick up the phone to contact you. The days where real estate professionals were the only source of active listing information are gone. But, even though consumers can search online for listings, they still need you. You still provide great value to them. Read on for part 1 of a 4 part series on specific ways you offer value to your clients and how to share that value with them.
    News Document ID #6234
    The Pulse of the Market: Buyer Activity and TREND's New Reports
    Every month you receive statistics about sales in the local real estate market: how many properties sold, what was their average price, their median price, etc. These statistics show what happened after settlement. But what’s happening on the streets, in email, at showings? What’s the pulse of the market BEFORE settlement? That’s “buyer activity.” Currently, few sources offer any information about buyer activity, but TREND has it for you. Learn more about what “buyer activity” is all about and how you can be the first to get and use this exciting new data as a market indicator.
    News Document ID #6204
    Winners Announced for our Second Annual Fair Housing Quiz
    We are excited to announce the winners of our second annual Fair Housing Quiz, but first we’d like to share a little information about the quiz. From the results, we could tell a lot of time and thought was invested into the quiz and we were so happy with the response it received.
    News Document ID #6136
    Real Tales - May 2013
    by Randy Glasbergen
    News Document ID #6169
    Inside TREND – Real Estate Professional to Account Executive
    Mike Carlin and Gail Hansche, TREND Account Executives, are two recent employees who had previous experience elsewhere in the real estate industry before coming to TREND. This gives them a unique perspective to compare what they knew of TREND as a user to what they know now as an employee. We took some time to talk to Mike and Gail about their experiences   let's see what they have to say.
    News Document ID #6123
    Real Tales - April 2013
    by Alan MacBain
    News Document ID #6106
    3 Ways to Use the new Buyer Activity Report with Your Clients
    The new Buyer Activity Report includes showing appointment information, pulled from the online showing requests you place in TREND, and compares it to other market statistics. You can use it to describe to your clients the level of buyer activity in their county and support your industry instincts. Read on for more information about this new report and 3 ways you can use it right now in your client interactions.
    News Document ID #6115
    4 Listing Photos You'd Never Take – But Should
    Photos – the first (and often only) thing a potential buyer looks at. As a real estate professional, you think you've done it before – the clean shot of the bathroom, warm and cozy shot of the living room, and bright shot of the kitchen. But what photos aren't you taking that will add creativity, interest, and ambiance?
    News Document ID #6099
    What to do When a Short Sale Goes under Agreement
    TREND recently ran a story entitled, Last Year's Most Frequent Listing Violations. Distressed properties, such as short sales and bank-owned listings topped the list of incorrect and untimely status updates. When these type of listings go under agreement, they often remain as Active (ACT) in the MLS. But doing so is misleading and compromises the accuracy of the information within the MLS. How do you know when a short sale is under contract? What status update should you use?
    News Document ID #6083
    Get MLS Downtime Messages Sent Straight to Your Phone
    At TREND, we are committed to providing you with information through the channel that's most convenient to you. We understand that this preference can change depending on the urgency of the situation how it affects your daily business. This is why we are introducing a new option: get texts notifying you when the MLS is unavailable.
    News Document ID #6042
    What does it mean to you? The new Buyer Activity Report
    Our new Buyer Activity Report includes valuable showing appointment information you can use to help your clients understand the local market. We know this information is new so we've created an easy-to-read infographic to help you dissect and look at some of the factors that affect the showing appointments and even the overall market activity.
    News Document ID #6030
    As Renovation Season Starts, Curb Appeal Promises Best Return
    Whether you're working with a DIY expert or someone who has a handyman on speed dial, carefully considered renovations can really make a property stand out, especially in this busy spring market. Help your seller prioritize and decide what renovations would give them the best return by sharing these renovation ideas.
    News Document ID #6018
    Real Tales - March 2013
    By Randy Glasbergen
    News Document ID #6011
    3 Practical Ways Real Estate Agents Can Get More Testimonials
    The spring market is quickly approaching, so why not get all your ducks in a row and work with your existing clients to provide testimonials that you can use for future marketing. Learn 3 practical ways you can get more of those “glowing” testimonials, and show potential clients what you can do for them.
    News Document ID #5979
    How Well Do You Know Your Buyers and Sellers?
    Every year the National Association of REALTORS (NAR) does a study of home buyers and sellers. The information is always an interesting look at demographics, average earnings, and what buyers and sellers are looking for in a real estate professional. If you don’t have time to read the full report, with the busy spring season fast approaching, we have an infographic from NAR with all of the highlights.
    News Document ID #5993
    MLS Data Use: Is It Yours to Share?
    You are at a business luncheon and the mortgage broker who has helped you seal many successful deals just made you a tempting proposition. Along with a wink and a promise to make it ‘worthwhile’, he asks for a list of pending properties in Montgomery County. The question is, now what do you do? The answer is fairly simple: MLS Data is only to be used in connection with your efforts to list, sell, and/or appraise real estate properties.
    News Document ID #5980
    Take Your Own Photos and Avoid Legal Action
    You may have heard that recently, Getty Images, a stock photo agency, sent out a demand letter for payment and filed a lawsuit against an agent in Wichita, Kansas who displayed copyrighted photos on the agent's website.
    News Document ID #5926
    Real Tales - February 2013
    by Randy Glasbergen
    News Document ID #5894
    Convert the Renter. Remove the Monthly Mortgage Mystery
    For a long-term renter, the idea of a mortgage can be daunting. It is easy to see a monthly rental fee but harder to break down and determine affordability on the cost of a $250,000 home after a 15% down payment, with $6,000 in taxes and insurance. The Client Full w/ Mortgage Info Report lets you give renters practical monthly numbers and take the mystery out of deciphering mortgage costs.
    News Document ID #5838
    Last Year’s Top 10 Listing Violations and How to Avoid Them
    The adverse effects of inaccurate listing data are easily understood, but even the most seasoned agents make an innocent mistake every now and then. 2012’s most common listing violations point to areas where more caution and attention to details will boost the efficiency and professionalism of the entire TREND community. Moreover, ensuring accurate information reduces missed opportunities for your clients and customers. To help avoid possible errors when entering or maintaining your own listings, read on for some helpful guidelines.
    News Document ID #5835
    Social Media Sites You Should Be Following
    Navigating through the online real estate community can be a bit of a challenge. There are so many experts and gurus that it’s hard to weed out the sources of quality information. Here are some of my favorite sources for real estate information online.
    News Document ID #5750
    Fisher-Kahn House –Successfully Navigating the Sale of Historic Property
    The Fisher-Kahn House was a different kind of listing. Owned by the National Trust for Historic Preservation (the Trust), the historic property had a strict preservation easement, and needed just the right touch for a successful sale. Enter Louise D’Alessandro and Janice Manzi from Elfant Wissahickon. It took coordination with the Trust, a variety of marketing methods and hard work to learn the ins and outs of easements on historic properties and to get the listing sold.
    News Document ID #5691
    Real Tales - December 2012
    by Randy Glasbergen
    News Document ID #5676
    Happy Holidays from Everyone at TREND
    As the holiday season approaches, we want to wish you and your family the happiest of holidays from everyone at TREND.
    News Document ID #5675
    Take Advantage of these 6 Apps in Business and Life
    Have you looked at the number of Apps you can purchase on your phone or tablet? iPhones offer over 300,000 options, and the iPad is catching up with over 60,000. The Android market is keeping pace with a few hundred thousand possibilities as well, and this market is only going to get bigger. Here are a few of our top picks that might help you in your business:
    News Document ID #5669
    Get Creative with Map Overlays in Find
    Scenario: You’re a real estate professional in Bucks County, and you’ve been contacted by a very nice young couple (with a small child) who are relocating to the Doylestown area. Your new clients have no idea what’s in the area and are coming in blind. So you say to yourself “I need a tool that provides lots of information in the simplest format.” With access to Find through TREND, you have a tool that can do that for you handily.
    News Document ID #5648
    TREND Info Scavenger Hunt, Winners Announced!
    Below are the winners of the TREND Scavenger Hunt. Congratulations! Be sure to watch TREND’s homepage for more fun activities and chances to win.
    News Document ID #5604
    Real Tales - November 2012
    by Randy Glasbergen
    News Document ID #5580
    Commission Talk: Words of Caution
    As a real estate professional, how do you appropriately respond to a consumer who may be contemplating listing their home with your firm and inquires about the ‘customary fees’ or the ‘going rate’ for real estate related services? These questions seem pretty innocent, right? But depending upon your response, you may inadvertently suggest that your firm and the industry engage in price-fixing – in violation of federal anti-trust laws!
    News Document ID #5587
    Now Live! New features added to Schedule a Showing
    Schedule a Showing’s new features are now live. Some of the highlights include mapped buyer’s tours, more robust text messaging and mobile-friendly feedback requests. Read on for more information on the changes and a taped webinar to catch up before experiencing the new functionality for yourself.
    News Document ID #5409
    Dont Sell Yourself Short on Short Sales
    The dynamics surrounding short sales can present many challenges, particularly when it comes to compensation. You may have already had the daunting experience of making a cooperative offer of X% on a short sale listing in the MLS, knowing that your commission may be reduced by the lender as a condition of approving the short sale.
    News Document ID #5463
    Real Tales - October 2012
    By Randy Glasbergen
    News Document ID #5460
    Why Use a REALTOR® When Selling?
    YOU likely know the reasons why using a REALTOR® is beneficial. But what about your clients…or potential clients? Do they know? REALTOR.com has an article with great information that is perfect for extolling the virtues of your REALTOR® status. Some of things on the list are obvious, like marketing the property and hosting open houses. But some of the things aren’t quite as obvious, like keeping your home secure and negotiating with other agents. Check out the story and consider sharing it.
    News Document ID #5411
    Run Closing Cost Numbers on an iPad with your Client
    Preparing your buyers to make an offer can be a hectic time. As you hasten to make appointments and walk them through the process, you are constantly on the road. Using TREND's Buyer Closing Cost provides a detailed estimate of how much money your clients need to bring to the table; using it on your iPad makes it accessible wherever and whenever it’s needed. Here’s a great way to take advantage of new functionality and maximize your Buyer Closing Cost efficiency while on the go.
    News Document ID #5434
    Let’s Chat! Now 6 Ways to Reach TREND Support
    How can we help you? Sometimes that question is as much about the convenience of contact as it is the question that needs to be answered. We understand this, which is why we’ve added a new way for you to reach one of our knowledgeable Support Center Specialists, Live Chat.
    News Document ID #5407
    Would you like to receive information from TREND via text? Take the poll!
    We are considering communicating with you by text. This would be opt-in only and very limited in the beginning. But first we want to know what kind of messages you might like to receive. Take a few seconds to answer this poll and let us know if you’d like to receive texts from TREND.
    News Document ID #5403
    FIND! 4 Ways to Save Time and Satisfy Your Clients
    Find gives you the ability to serve your clients in many ways, with greater coverage and unique and detailed data. But how do you know where to start? Here are 4 features within Find that allow you to make your experience as proficient as it can be.
    News Document ID #5389
    Be your buyer’s first source of mortgage information
    Are your buyer’s searching for monthly mortgage information online? Be their source for mortgage information with the new Client Full with Mortgage Info Report from TREND. With this new report you can include monthly payment estimates from your preferred lender. The estimates are specific to each listing, making it easy to help your client determine the affordability of each property you send them, based on mortgage type, taxes and the overall cost of the property.
    News Document ID #5323
    Copyrights – What are the Basics and Why Should I Care?
    Let’s face it, copyrights seem complicated. What are they? Are only items with a © symbol copyrighted? What does this mean for listing information, photos, virtual tours, etc? But, they don’t have to be that complicated. Copyrights basically come down to one thing: unless you have received express permission from the copyright “owner”, you may be violating the copyright.
    News Document ID #5376
    Real Tales - September 2012
    by Randy Glasbergen
    News Document ID #5306
    Choosing Comparable Sales – An Appraiser Point of View
    Ever wonder what criteria appraisers use for comparable sales? John Messner, chair for the Suburban West REALTORS® Association’s (SWRA) Appraisal Forum, and broker and appraiser with Aim Realty & Appraisals, Inc., provides a few guidelines lenders set that appraisers try to follow.
    News Document ID #5314
    Make Your Listing Presentation a Blockbuster
    As a real estate professional, you know a listing presentation is your first impression; you highlight your strengths, affirm that you are the best agent for the job, and walk out of the presentation with a contract for the listing. Crowding around a laptop or tablet can be a difficult and uncomfortable way to connect with your clients. So why not use your client’s big-screen TV to enhance your listing presentation in a huge way?
    News Document ID #5298
    Provide Mortgage Information from Your Preferred Lender
    The monthly cost of owning a property can be difficult to break down, and is often left for your preferred or in-house lender to explain at a separate meeting well into the home-buying process. The new TREND report, Client Full w/ Mortgage Info, bridges this information gap by providing your preferred lender’s mortgage information in client communications right from TREND.
    News Document ID #5285
    The Top 5 Reasons Deals Fall Apart
    In this market it happens: you have the perfect deal lined up, and BAM! It falls apart. Why did this happen? Could it have been foreseen? Dean Hartman, of Benchmark Lending, wrote this blog post for The Keeping Current Matters (KCM) Blog outlining 5 reasons he sees deals falling apart.
    News Document ID #5278
    Q&A: Making Status Updates to Listings
    Are you apprehensive about changing the status on a listing while you’re waiting for bank approval in a short sale? Confused about the appropriate use of ACT-O? Not sure when you should change a listing to Pending? Here are the answers to some of your status update questions.
    News Document ID #5249
    Real Tales: August 2012
    by Randy Glasbergen
    News Document ID #5224
    Are We Experiencing a Rental Renaissance?
    Recently, real estate news sources seem to be writing more and more about the growing rental market. Why are rentals so hot during a period of historically low mortgage interest rates? Dave Davis offers his insight into how credit scores are affecting eligibility, but first some news on the current rental market.
    News Document ID #5241
    Renovations that Pay
    You might find yourself working with a seller who’s an experienced member of the DIY club or someone who needs a handy man to hang a picture. When it comes to discussing renovations to increase the value of the property, there are a variety of options that you can present, allowing a seller with different levels of expertise to consider the time and money they would like to invest.
    News Document ID #5227
    This Summer, Keep Cool by Going Green
    Record-breaking temperatures have made it hard to keep cool this the summer. Here are some tips and tricks that will help beat the heat, while improving the heating and cooling efficiency of your home. Maximize your comfort in the short run or invest to add real value over a longer period. And they’re great tips to share with your clients and prospects! Read on and learn how.
    News Document ID #5200
    New Kids on the Block: Google+ and Pinterest
    It’s difficult to know which social networks will succeed and which ones will fall flat like a pancake. Well, there are two relatively new kids on the block taking a huge step (or “step by step”… are you a fan of 90’s music or ever take your kids to a 90’s boy band concert?) and competing with the big boys.
    News Document ID #5185
    Real Tales: July 2012
    by RandyGlasbergen
    News Document ID #5108
    Stop! Don’t Delete that Stats Email…Take Advantage of It
    Each month, you receive the Market TRENDs email full of timely and relevant statistical information. Do you ever think that the information contained within that email could be extremely beneficial to not just you, but your clients as well? I’m here to show you some ways you can get the most out of that information to really show off your expertise.
    News Document ID #5109
    Volunteering: 5 Reasons Why You Should & 5 Easy Ways to Get Started
    We all know that volunteering can be its own reward, you feel better about yourself and you’ve done something beneficial for someone else. But, there are also business reasons to get out there and start volunteering. Read on for why and how to do it.
    News Document ID #5094
    All New Features Available in Buyer Closing Cost
    TREND's enhanced Buyer Closing Cost will not only save you time and make you more efficient, but you'll be able to deliver accurate and important financial information directly to your clients. Buyer Closing Cost is a comprehensive financial calculator that uses the most up to date information, all collected and maintained by TREND from over 1,000 tax authorities, such as tax rates and schedules and current FHA and VA regulations, to calculate closing cost figures.
    News Document ID #4643
    Save Default Values With the New Buyer Closing Cost
    TREND's enhanced Buyer Closing Cost will not only save you time and make you more efficient, but you'll be able to deliver accurate and important financial information directly to your clients. Check out how setting your preferences can save you valuable time each time you use the Buyer Closing Cost worksheet.
    News Document ID #4637
    New On-the-fly Calculations Featured in Enhanced Buyer's Closing Costs
    TREND's enhanced Buyer Closing Cost will not only save you time and make you more efficient, but you'll be able to deliver accurate and important financial information directly to your clients. Here's a first look at how on-the-fly calculations allows you to quickly deliver financial information to your clients.
    News Document ID #4636
    RE Technology Offers Easy Access to Product Reviews & Industry Articles
    TREND strives to provide you with easy access to information to keep you at the top of your game. So for business decisions made easy, you now have access to RE Technology completely free with TREND membership.
    News Document ID #4363
    Real Tales - January 2013
    by Randy Glasbergen
    News Document ID #5773
    Richer Data from Find Leads to a More Effective You
    We know it's important to have access to rich, more complete real estate information above what consumers can access.
    News Document ID #4346
    Broker Websites and REALTOR.com® Enhanced to Your Benefit
    Broker (IDX) websites and Realtor.com are extensions of your business. In view of that and the investments you have made into these valuable business tools, these two industry-friendly sites should be empowered with the best information and additional opportunities to ensure your brand and accomplishments are properly presented to the consumer.
    News Document ID #4231
    Automated Showing Feedback Gets Answers, Reduces Phone Calls
    How did the home show? Is it priced right? Were your buyers interested? These questions flash through a listing agent’s mind after a showing. If you use the automated feedback features of showing products, like those offered through TREND, they can help you get answers to these questions, and that can help you better market the property to interested buyers.
    News Document ID #3482
    How Can We Help?
    Support Center
    Mon. - Fri. 8:00 AM - 8:00 PM
    Sat. - Sun. 9:00 AM - 6:00 PM
    Phone: 1-844-55-BRIGHT
    (1-844-552-7444)
    Fax: 610-783-4699
    Email: Send us an email
     
    Payments:
    Bright MLS
    P.O. Box 37093
    Baltimore, MD 21297-3093