As a core part of our daily business, we gather your suggestions and feedback and incorporate them into the products and services we offer. The valuable information you provide helps us set the priorities and plan the projects that can best ensure your success, and the success of all the real estate professionals we serve.
Getting to Know You
We have tried to create a community-like network, where you can share your ideas and opinions on real estate, the market and our products. This has been the core of our service philosophy since 1995 and remains true today.
- Every time you call or e-mail us for help, that contact is logged and categorized, including your questions or issues.
- Every time a TREND Account Executive provides in-person training or visits your office, a report of that visit is created and circulated throughout the company. The report includes your name and office, your questions, issues and suggestions. It also includes your comments on the market and your business as well as personal notes straight from you.
- When you attend a focus group, we review with you ideas for changing technology or services and document your thoughts and suggestions.
- When you visit us at trade shows, we have an opportunity to chat about more than the MLS, the market and your business.
- When you use the commenting feature on news items to share your opinions and feedback with other agents and TREND staff, we read what you have to say.
Hearing Your Voice
Because much of our dialog with you is recorded in some fashion, you can be assured that your comments don't fall by the wayside. Your voice is a part of the decisions we make.
- We use your e-mail and calls to see if there are any areas or topics where many members are struggling.
- We use your suggestions when researching and developing MLS enhancements.
- We use your feedback as a guide when making decisions about policy.
- We use your concerns to help us set the direction of the organization and to prioritize projects.
- We use the opportunity to talk to you and get to know you as an individual.
By developing a relationship with you, we can better understand your needs and how you conduct your business. This ensures that our products and services work the way you do.
Turning Your Feedback into Improvements
Some of the features we have introduced in the past months are prime examples of how we used your feedback to enhance the products and services we provide to you. Your voice was instrumental in these changes.
You Needed a Professional and Brand-able CMA and Flyer:
You told us through office visits, help desk calls and focus group meetings that the layout of the CMA Cover Page and Flyer needed to be more professional. You also told us you needed to differentiate yourself in your branding to consumers.
So we
enhanced Comparative Market Analysis (CMA) Report and Flyer to offer those opportunities. Now you can:
- Choose different templates, colors, fonts and font styles.
- Be more creative and better customize the CMA and Flyer.
- Design your CMA and Flyer to match your company colors, or team website and re-enforce your brand in the marketplace.
Your requests led to these changes, including providing color and font options and a more prominent space for your company logo. Empowering you to have more flexibility with these reports increases your branding and eliminates the need to spend money on other CMA software. And because you told us, we knew that was something you valued.
You Needed New Statistics to Provide Additional Resources:
There have been a lot of changes in this challenging market. You told us you wanted
more statistical information to complement your knowledge. Now you have:
You can use these statistics to gain a better understanding of your market, build analysis and conclusions to meet your specific needs, and become a better advisor to your clients.
We Wanted You to Have Another Way to Talk to Us:
Your feedback we receive is invaluable. We want to further open the lines of communication and continue to hear your ideas, thus creating a TREND community.
Recently, we added a commenting feature to many of our news stories which allows you to provide instant feedback:
- This functionality gives you another opportunity to collaborate, to share your opinions with us - and other members.
- TREND staff will read your comments and consider them as we make decisions about how to improve our services.
- Your voice plays an essential role in our decision-making processes. By offering new methods of communication, you can provide us with feedback quickly and easily.
Moving Forward Together
In the coming year, we know you have the need for a mobile-compatible solution to get MLS information from anywhere, more statistics to help you make smart decisions in this difficult economy and new fields for listing information that allow you to better represent today's properties and how they are sold.
Your voice will continue to power many of the decisions that TREND makes. We will continue to seek your input and use it to provide you with solutions that meet your needs and help you succeed.