Second question: While you use this functionality to perform particular tasks, have you ever asked yourself if these features can do even more for you? Perhaps not.
If you think the MLS is only as a place for entering listing information, searching for it, and emailing it to your clients, well, we have some news for you!
Here are eight ways for using common MLS functionality to serve a purpose slightly outside the obvious.
Use Property Profile Sheets as a Checklist
Impress your client with your attention to detail. Before touring their home, print a TREND property profile sheet to use as a handy checklist to ensure you collect all of the information you need to enter the listing in fullest detail MLS Blue.
Bonus Tip: There’s also a separate form for Remarks and Showings.
- Study Hotsheet to Get to Know Your Area
To be successful, you need to be the expert in your market. The best way to do that is to learn what homes are available in your area. By saving your Hotsheet, you can study the results daily to get a more intimate perspective of your current market activity.
- Plot the Houses You Have Sold on New TREND Maps
Make a visually powerful addition to your listing presentation. Use the Inventory functionality to find your transactions, and then plot them on TREND’s new interactive maps. Use this in your listing presentations to show prospective clients your extensive experience.
Bonus Tip: Why not plot your company’s listings, too?
Use Radius Search to Develop Pricing Strategy
Trying to appropriately price a new property? Use the Radius Search find similar homes within a close proximity to your prospective new listing. See how these homes were priced, compare it to what they sold for, and examine how fast the sold. This data can help you and your client establish an effective pricing strategy.
- Reduce Search Criteria to Boost Results
If you have a client that has a long list of criteria and your search returns a short list of results, finding their dream home may seem a daunting task. Print out their search criteria and ask your client to mark each as a “want” or a “need.” Then edit the search to exclude some of the “wants,” and the number of search results should increase.
- Store All Client Notes in Your MLS Contacts
Got a consultation with a client and can’t put your finger on your notes? That won’t happen when you store them in Contacts. MLS Blue gives you the ability to organize them alphabetically or by groups. Even better, you can export this information into other contact management software.
Add Social Media Sites to E-Card to Increase Marketing
If you use social media, like Facebook, LinkedIn or Twitter, you can quickly and easily increase your marketing efforts by adding links to your sites on your E-Card.
Bonus Tip: Be sure your photo, website and company logo appear on your E-Card also.
- Create Valuable Client Handouts by Printing from TREND
TREND’s news stories contain valuable information for clients, too. Use the “Print” button to create nicely formatted handouts on improving curb appeal, staging, or the latest statistics. Use them for support or documentation when you advise your clients. These materials will be branded with your name, office name and phone number.
These Tips and More Are Covered in Our New Class: Modern Buyer’s Agent
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