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Smart Social Media: When Is the Right Time to Post?

Social media is everywhere. And for the amount of usage that social media sites get, there is a surprisingly small amount of research that has been done on the best times to post. However, we found a few numbers and products that can help you post at the best time and day.


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It’s easy to figure out how many people have Facebook pages (over 400 million active users worldwide1), or how many Tweeple are on Twitter (over 100 million users2). But what about the statistics that help you determine the best times to get information to your followers?

So What Are The Best Possible Posting Times?

In general, Monday through Wednesday have been found to be best days to post content to maximize visibility. According to estimates from Vitrue3 (a startup that helps marketers manage their social-media presences), Tuesday has the highest traffic and click-through rates on Facebook. Vitrue also estimates that in terms of the rest of the week, Sunday and Thursday are better days to post than Friday and Saturday. This could potentially be attributed to the fact that, in general, less people check social media sites on the weekend.

In addition, according to research Sysomos4 (a social media analytics company), Tuesday is also the most active day on Twitter, accounting for 15.7% of total activity in a week. This is followed by Wednesday (15.6%) and Friday (14.5%).

Both independent bloggers5 and Sysomos4 have conducted research about why these times of day are best:
    9:00-10:00 a.m: People are arriving to work and going through their morning routine of catching up on emails.

    12:00-2:00 p.m: Lunch break! With some time to kill, many people check Facebook and Twitter and quickly read through what’s been posted so far that day. However, there are less re-tweets and comments during this period due to the limited time people have for lunch. Sysomos4 found that Twitter activity peaks daily from 12:00 p.m. to 2:00 p.m., with the majority of activity occurring between 11:00 a.m. and 3:00 p.m.

    3:00-5:00 p.m: End of the day - things start to get a little sluggish, people take more breaks during this time, and they kill time as the clock slowly ticks toward 5:00 p.m.

Can’t Actually Post at 9am on Tuesdays? Use These tools to Schedule Your Posts.

Not sure how you can post regularly at “high traffic” times? There are some amazing tools out there that allow you to manage your social media posts in more effectively. These tools are no secret- in fact, more than half of Twitter users (55%) use something other than Twitter.com to post4. Free dashboards such as HootSuite and Sendible let you schedule your posts in advance, on multiple social media platforms, at one time. Just type your post, pick which platforms to send it to, then pick your day and time from an easy to use calendar. This allows you to minimize time spent posting, and reach your followers at the best possible times, on many sites, without having to constantly be online.

Despite the boost that posting at a “high traffic” time can give your social media efforts, it is important to remember that content is first and foremost the most important thing. Combine high-quality posts that facilitate conversation with excellent timing, and you’ll see an increase in the value of your social media strategy in no time!

Don't Forget to Check Out TREND's Social Media Sites, ANY DAY!









1 http://www.facebook.com/press/info.php?statistics
2 http://www.reuters.com/article/idUSTRE63D46P20100415
3 http://vitrue.com
4 http://www.sysomos.com/insidetwitter/
5 http://franchisemarketingdaily.com/2009/12/09/the-best-time-to-post-on-social-sites/


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4 Comments
1 - 4 of 4 Comments
1
Nnamdi Osuagwu
8/1/2010 6:54 PM

In reference to Twitter, here is a blog entry that I wrote explaining how to use Twitter to connect with clients.

http://www.strategicgeneration.com/blog/how-to-connect-with-customers-clients-contacts-using-twitter.html

Nnamdi
Twitter: @StrategicGen
Website: http://www.StrategicGeneration.com
Social Media Strategist/IT Consultant - (& Fellow Realtor)

Maya Paveza
7/30/2010 5:36 PM

Good insight Trend, and that is one of the things I teach people when I show them how to use Twitter. =) Glad to read you guys "get it".

TREND MLS
7/29/2010 12:51 PM

Great observations and tips, Maya!

Another social media posting tip to keep in mind is that you can increase the number of re-posts of your content at any time or day simply by making it easy to share. For Twitter, leave about 20 characters remaining in each tweet to create room for others to re-tweet. For Facebook, try attaching one of their wide variety of social plugins (http://developers.facebook.com/plugins) to content you post on your blog so that it is easily reposted.

Maya Paveza
7/24/2010 8:08 AM

I actually find that some of the most active periods on Twitter are between 6:30-8:45am Eastern, as many people are waking up, starting work, or getting the day going. I think that is a great time window to post a blog, cross posting to twitter and Facebook.

I find Facebook is busier in the evening, and later at night. Linked-In is a good target anytime of day because it is perceived to be more business appropriate than most other social media venues.

I reccomend that my social media clients initiate any new launches on Mondays later in the day, as Monday mornings tend to get away from you in the world of catch up, and people don't really settle in until later in the day.

I would probably agree with the Tuesday 9:00am being the most active and likely paid attention to.

On the opposite end of the spectrum is Friday afternoon, as people are dashing to get way from the work place.

Although there are those Social Media junkies (like myself) who are always on via our smart phones, we have no rules, but we may also not be your target audience.

Real Estate agents need to truly be careful in how you approach any of these venues if you don't want to end up as white noise.

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