Market Yourself Using Your Personally Branded E-Card

Add links that drive people to your sites

The E-Card is like your personal billboard. Want to drive people to your personal website? No problem, just add the link and your clients will have one-click access. Maybe you want to take a more personal approach with your clients? In that case, add links to your Facebook and Twitter profiles. It’s a fast and easy way to build the relationship between you and your buyers by giving them more information, such as blogs or professional experience, about you, their real estate professional.

Attach it to your communications

Now that you’ve set up your E-Card, it’s time to put it to good use! When you send out listings, CMA’s and Flyers, just make sure you click the “Send E-Card” box in the pop-up window. When your communications are sent, your personally branded E-Card will appear on the right side of the screen.

Watch your referrals pile up!

When you send listing e-mails to your clients, they often forward them on to their friends and family to gather opinions and feedback. When those forwarded e-mails are opened, your E-Card, which includes your photo, contact information and social media links, goes along for the ride. This gives you a leg up on the competition, generating name (and face) familiarity with those potential clients before you’ve ever even met.

So as you can see, your E-Card isn’t just an electronic business card with some contact information on it; it’s a powerful marketing tool that shows your clients, and future clients, that you are their go-to real estate expert.