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Help Your Buyer, Seller, Self “Go Green”

What does it mean to “Go Green” in TREND? It all depends on your client. Working with a buyer? You might be searching for building orientation. Working with a seller? Maybe you want to make sure that the building certifications are reflected properly. Or, maybe you just want learn about the National Association of REALTORS® (NAR) Green Designation for your own edification. We have ideas to help all of you “Go Green!”

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Help Buyers

Your buyer tells you they are interested in properties that are more energy efficient, whether that's through new windows or appliances, or some sort of green certification. But, when you look at the search screen in the MLS, you are unsure where to begin to find them. No problem! You just need to know where to look.
  • You can add easily search for green features tracked in the MLS like solar heating, radiant and zoned heat, or on demand water heater). Click here to learn how!
  • Consider searching remarks for “green” information that may not have been noted the in the property features section. Descriptions here may help them to see the advantages they can expect from the home.

Help Sellers

Because having a green property means different things to different people, you should identify all features and/or certifications that their green property has to offer when the listing is entered into TREND.

You can also use the Green remarks section to promote the property’s other green features. Did your sellers use sustainable building materials, such as bamboo flooring? Were low VOC (volatile organic compounds) paints used? Does the landscaping use native plants, which are heartier and adapted for local conditions? These are just a few of the many additional green features which can be highlighted here.

Obtaining certifications and green documents takes some time and effort, so make sure that they are highlighted - your seller will appreciate it. These certifications and documents can give a better sense of what was done to a property to make it green. For example, sellers can show that a property may be more energy efficient through an Energy Audit. They can also provide verification that a building or community was designed and built using strategies aimed at improving performance across various metrics, which the LEED certification does. For a refresher on how to attach documents to your listing, click here.

Help Yourself

Several years ago, NAR created the Green Designation, which is “designed for…professionals looking to learn about issues of energy efficiency and sustainability in various facets of real estate.” To earn the designation, you have to complete two courses – NAR’s Green Designation Core Course and NAR’s Green Designation Residential Elective Course regarding green concepts, principles, practices and benefits.

Then you can add the Green designation to your TREND profile, which in turn can be added to your E-card. This designation can help you stand out to potential customers as someone who is looking toward the future. In addition, the NAR Green Designation Core Course counts toward elective credits for several other non-green designations and a non-green certification.

Let us know how you help your buyers, sellers, or yourself “Go Green” in the comments!

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1 - 1 of 1 Comment
Paul Breitenstine
8/30/2011 1:15 PM

While this is a good beginning, wouldn't it have been much smarter to create a new "Green" search field where all elements of green features could be enetered. This way you could do a one-step search for Green feature properties and then break down the component factors of the green construction. Not only would it be the easiest way to search for green properties, it would assist both Realtors and Appraisers to extract out what green features market values are measurable.

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