Looking for ways to utilize TREND stats? Check out these tips on how to get the most out of TREND's monthly stats email
You can use any part of the Market History report in your blog or social media posts. One of the easiest ways to do that is to link directly to the report. Simply copy and paste the link into your post. If you prefer a cleaner looking link, try a link shortener like Bitly.
If you’re highlighting specific information, you may want to copy and paste a page from the report. In order to do that, you need to save the report onto your computer. After it’s saved, open the report and go to Edit on the top bar, next click the option that says, “Take a snapshot.” Now you can click on the full page you would like to copy or even drag the curser to highlight a particular piece of the page. This will copy the information and allow you to paste it into a variety of mediums.
Every month, TREND gathers county-wide statistic information and organizes them into the Market History Reports. These reports are packed with information that goes back 10 years. They include data like: total inventory, pending units, total settled volume, and even the ratio of average settled price to original price. The numbers in Market History Reports are compiled from your sales and hard work, and are provided to you FREE with your TREND subscription, so why aren’t you using them?
Whether you’re a statistical pro or a novice at numbers, here are 3 great ways these stats can give you blogging and social media material that will wow even the most internet savvy client.
- Tweet about it! The statistics in the Market History Report can be quickly turned into a great series of tweets. Look especially at the Total Settled Volume Slide to get an overall picture of the market condition, the Total Inventory Slide to understand buyers’ options in the current market, and the Average Settled Price/Original Price slide for insight into the seller’s market.
Here are some tweet examples we created from the April statistics for Kent County DE.
Total inventory in Kent County DE in April lowest in 6 years. Signs of a great spring market! #RealEstate
Total sales of properties in Kent County DE in April rose $2 mil from March reaching a four month high.
http://bit.ly/jz5NnQ
Average settled to original price in Kent County DE jumped 3.1% in April. Could this help improve seller confidence?
Twitter Extra Credit: Follow local news reporters and anchors and share your Market tweets with them. You will be giving them information they do not have readily available, which will hopefully prompt them to retweet you to their followers. This also makes you the REALTOR® to call when they need a local opinion.
- Create a Market Pulse Post for Facebook. Your followers and friends on Facebook should look to you as THE source of market information. With all of the data packed into the Market History reports, you can create a post once a month or even once a week to show your expertise in the local market. For example, Delaware County PA was only second to 2011 in terms of inventory accumulation during the month of April. Give this information and a little bit of your opinion on what this means for the market to create a compelling Facebook post.
Inventory in Delaware County PA is just shy of a ten year high, which means buyers have lots of options. Does anyone not like options, when it comes to buying a house? http://bit.ly/lM98LC
- Find the highlights from your county’s statistics and write a short blog post. Consider Mercer County New Jersey’s Market History report as an example. A quick scan through the April stats shows a 7 year month over month low in total inventory. But the Inventory Accumulation is almost the highest it’s been in 10 years. As a seasoned Real Estate Professional you know this probably means, despite lower inventory, houses are selling slower in Mercer County, creating this high accumulation. Pulling those two stats and answering the question of why means your post is practically written already. Add your opinion about how you think it affects people looking to sell a property. Create this type of post on a monthly or bi-monthly basis and your blog will be a source that local buyers and sellers will be interested in reading.
Not feeling overly confident to jump head first into statistics analysis on social media? Here are some tips on how you might get started:
- Schedule 30 minutes a month to read and gather information from the reports. Scan the report, jot down anything that stands out to you and then add your opinion as to why certain details are important to note for the market. In a short amount of time you will have great content for whatever social media outlet you choose to use.
- Read your tweets, Facebook posts, and blogposts out loud before sending them out. If you have a friend who’s good at catching grammar mistakes, ask them to read it. This added step will prevent an otherwise great post from being ignored or ridiculed if the grammar police call out your mistakes.
Emily Schaffer • Communications Writer / Coordinator
Emily joined TREND in March 2012 as a Communications Writer and Coordinator for the Design
and Communications Department. She is responsible for creating news stories and preparing the monthly TRENDLink.