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    3 Marketing Mistakes to Avoid When Entering a New Listing

    You had a great listing appointment and have a signed contract in hand. Now what? It may seem like getting the listing was the hard part, but even in a seller’s market it’s important to make sure your listings are attracting buyers. Read on for 3 marketing mistakes you should avoid when gathering listing details and entering your listing in TREND.


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    According to the National Association of REALTOR’s® 2013 Profile of Home Buyers and Sellers¹, 42% of homebuyers began their search for a home online. It’s important to make a great first impression and show these buyers the best your listing offers. Start by avoiding these 3 marketing mistakes.


    Mistake #1: Poor Quality Photos


    They say a picture is worth a thousand words, so make sure you say all the right words with your listing photos. Low or poor quality photos could turn potential buyers away.

    Here are some tips for highlighting the property with your listing photos:
    • Visit the property at different times of day to get the best possible lighting for each room.
    • Take photos of unique aspects of the home, like fixtures or even the roof. For more unique photo ideas, click here.
    • Take photos from various angles to help buyer’s better visualize the space

    Bonus Mistake: Not updating the listing photos when the seasons change. Nothing says the listing has been on the market for a while then a snowy listing photo in the middle of summer. Learn how to replace listing photos here.


    Mistake #2: Basic Listing Details in the Remarks Section


    You’ve entered all of the details about the house: 4 bedrooms, 2 bathrooms, 2 car garage. Maybe you don’t know what else to say about property. The Public Remarks are automatically sent to your website, your broker’s website and realtor.com; so make the most of the added space to highlight more than just the basic details of the property.

    Here are some pieces of information you can add to the Public Remarks:
    • Upgrades and Name-Brand Appliances: If the property has undergone a recent renovation or high-end or energy efficient appliances are included in the sale, let buyer’s know.

    • Unique Features: Does the property have an over-sized walk-in closet? Maybe the view from the kitchen is simply stunning? Mention these items to pique a buyer’s interest.

    • Neighborhood information: Is the listing a short walk from a wonderful park? Is it close to the weekly farmer’s market? Add some of these details about the neighborhood to help potential buyer’s visualize what life is like on 123 Main St.


    Mistake #3: Not Checking to Make Sure the Listing is Properly Mapped.


    Most listings entered into TREND are correctly placed on the map, but there are times when new construction or other properties cannot be mapped or are placed in the wrong location.

    Without the proper location, your listing may not be returned in listing searches where radius or map search was used. Luckily it’s easier than ever to check and even fix your listing’s location in the MLS. Learn how.


    Do you have a marketing mistake you would add? Enter it in the comments below.



    ¹National Association of REALTOR’s® 2013 Profile of Home Buyers and Sellers. http://www.realtor.org/reports/highlights-from-the-2013-profile-of-home-buyers-and-sellers. Accessed: 06/24/2014.


    Emily Schaffer • Senior Communications Writer / Coordinator

    Emily is the Senior Communications Writer and Coordinator. In addition to writing about TREND tools and functionality, she oversees communications about updates to the MLS, as well as the editorial content. Learn more about our editorial contributors...


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    15 Comments
    1 - 15 of 15 Comments
    1
    'Bud' Crane
    8/4/2014 11:10 AM

    I HATE when someone calls an unfinshed part of the "lower level" a BASEMENT, as in split levels and bilevels.
    AND
    calling a split or a bilevel "A TWO STORY" grrrrrr.

    James Brophy
    8/2/2014 12:57 PM

    Omitting the ownership name?? I hate seeing "Could be you!" When making the agreement I have to go to public record to find ownership anyway so please put in trend info. Public cannot see the ownership so what is the big deal about the agent trying not to disclose ownership?

    Bev Fawcett
    7/24/2014 3:41 PM

    Maybe I am in the minority, but I want to see the map grid coordinates. I do have a gps, but when creating a tour route, it is nice to easily see where the properties are in relation to one another.

    Susan Haines
    7/21/2014 5:49 AM

    Directions, directions, directions, just saw another listing with WRONG directions. Take the time to do it right, it is your obligation and your job!!!

    Fran Day
    7/16/2014 1:36 PM

    Directions are important, let's all take a minute to add it on the sheet, its so simple. Why have we all stopped doing this?

    Susan Haines
    7/13/2014 6:30 PM

    If your listing is in an area you are not familiar with, make sure you list the correct township!!

    Michele Iannella
    7/11/2014 11:31 PM

    Lets not forget lot size. This so important for many clients. We as agents will over look sending properties if the lot size is not what the client is looking for. :)

    Sharon Peoples
    7/7/2014 3:09 PM

    Not indicating if the Condo is 1st floor or 2nd floor.

    Kathie Romano
    7/7/2014 2:33 PM

    Not including DIRECTIONS to the property or listing incorrect directions IE: turn left when it should be turn right!

    Nanette Fitzpatrick
    7/7/2014 1:47 PM

    Incorrectly checking the box for Prospects Excluded. Agents think this box is for Seller's Disclosure!

    Diane M. Johnston
    7/7/2014 1:26 PM

    On multi-families, complete the income and expense summary with all pertinent information. There is no way that a Buyer can assess this type of property with out knowing the NOI and CAP rate. And, please double check the math...

    Pauline Jones
    7/1/2014 7:25 PM

    Hey, guys and girls, let's add the bedroom sizes. We would save
    the buyers and agents time and money if we knew if the space could
    accomadate the furniture before we came to look.

    Patricia Crane
    6/27/2014 11:31 AM

    Marking something as a row/townhouse or a single, when it's truly a unit/flat within a TH or single.

    Lakisha R Martin
    6/25/2014 12:29 PM

    True number of bedrooms...Attic spaces are not bedrooms :)

    Monica Hill
    6/24/2014 5:12 PM

    Not properly coding the house... whether it's a Ranch (truly a ranch... not a bi-level), or it's a condo (not fee simple) or it's already under contract... those are all very important distinctions for Buyers who are looking (and their agents).

    1 - 15 of 15 Comments
    1
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